Aaron Mackel

Aaron Mackel

Aaron is the Digital Strategy Director at Hurrdat, where he helps uncover opportunities and build strategies for our clients. Aaron has a deep background in SEO and content marketing and has worked with businesses ranging from S&P 500 clients to small, local businesses. Projects Aaron has worked on include SEO-focused website redesigns, evergreen blog strategies, on-page SEO, lead capture strategies, and more.

Aaron lives in Omaha, NE, graduated from the University of Nebraska-Lincoln with a major in Advertising, and enjoys spending time with his family, playing tennis, and playing fantasy football.

The Content Marketer’s Guide to Keyword Research

The Content Marketer’s Guide to Keyword Research

There’s so much more that keyword research can accomplish for content marketers. Rather than just choosing topics and researching keywords to build out posts, keyword research can be used to identify new audiences, find content opportunities, identify semantic keywords, and more.

Little Keywords That Pack a Big Punch

Little Keywords That Pack a Big Punch

Crafting powerful marketing messages in such compact spaces is a challenge for all marketers. How do you catch the eye of an ever-scrolling consumer and get them to notice your brand? As digital media develops, this challenge will become even more critical for marketers.