West Gate Bank came to Hurrdat looking for ways they could improve their visibility in the local markets they serve. With an unorganized local search presence, the client needed help developing a consistent plan to improve their search, maps, and directory visibility.
A comprehensive local search optimization strategy was necessary to optimize the client’s local search presence and help the client compete more effectively in this space.
Hurrdat started by getting the client in line with local SEO best practices. We identified a consistent local listing format, determined the best business categories, created optimized descriptions for each location, and cleaned up NAP data (i.e., name, address, and phone number) for each location in Google My Business and hundreds of other local business directories across the web.
Each month going forward, Hurrdat monitored the client’s local search presence and suppressed duplicate listings, overrode incorrect updates, reviewed and made necessary corrections across all directories, and monitored reviews and responded for the client to keep them optimized for success at all times.
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