Local SEO Drives 385% Phone Calls & 209% Click Growth for West Gate Bank
Overview
- Client: West Gate Bank
- Industry: Financial Services
- Services: Local Search Optimization
- Results: 385% increase in Google My Business phone calls; 209% increase in Google My Business website clicks
The Challenge
West Gate Bank came to Hurrdat looking for ways they could improve their visibility in the local markets they serve. With an unorganized local search presence, the client needed help developing a consistent plan to improve their search, maps, and directory visibility.
The Solution
A comprehensive local search optimization strategy was necessary to optimize the client’s local search presence and help the client compete more effectively in this space.
Hurrdat started by getting the client in line with local SEO best practices. We identified a consistent local listing format, determined the best business categories, created optimized descriptions for each location, and cleaned up NAP data (i.e., name, address, and phone number) for each location in Google My Business and hundreds of other local business directories across the web.
Each month going forward, Hurrdat monitored the client’s local search presence and suppressed duplicate listings, overrode incorrect updates, reviewed and made necessary corrections across all directories, and monitored reviews and responded for the client to keep them optimized for success at all times.
The Results
When comparing the first month of taking over West Gate Bank’s local search optimization to the most recent month, the growth is remarkable.
Impression Growth:
%
Google Search views
%
Google Map views
%
Total listing impressions
Google My Business Actions:
%
Phone Calls
%
Website Clicks
%
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Let’s start the conversation about your business goals and work together to find the best solutions to move your marketing efforts forward. Get in touch with Hurrdat today!