Struggling to reach an audience with your website content? An effective part of any content marketing strategy is to create topic clusters, which can help increase your search engine visibility to potential customers. Read below to learn more about what SEO topic...
Are the images on your website optimized for search engines? If not, you could be missing out on valuable organic traffic from Google, where image searches are a growing trend. By implementing search engine optimization (SEO) techniques with website images, you can...
What are canonical tags, and how do they work? Below, we break down the basics of canonical content and how canonical tags can be used to improve content visibility in search engine results pages (SERPs). What is Canonicalization? How to Set Canonical Tags Best...
Do you know where your business stands in terms of local SEO? If you don't know how your local search optimization efforts are going, it can be hard to make helpful and timely adjustments that can keep your business visible online. Here are a few quick questions to...
Did you know YouTube videos can improve your website's visibility in search engine results, drive more organic traffic to your website, and support your content marketing efforts? Let's take a closer look at the various ways a YouTube strategy can be used for search...
Optimizing your business for local search is more important than ever, especially as more consumers are searching online for local services. Though the goal of local SEO is to increase online visibility within relevant searches with local intent, many businesses don't...
Local search optimization (or local SEO) is one of the best ways for small businesses to grow an online presence and connect with local customers. Through local listing management and local citation building, your business can get in front of customers who are already...
Take out your phone, open Google, and search "best Italian restaurant." What do you see? The top results usually aren't the best Italian joints in America—and likely aren't part of a massive chain. They're often locally-owned restaurants in your city that are close to...
Do you keep hearing about schema markup, structured data, and microdata but have no idea what it is or how to add it to your website? We've broken down some of the basics for you so you can leave with a better understanding of what schema markup is, where you can find...
One of the most important local search optimization (or local SEO) efforts your business should invest in is setting up local business listings across the web. By adding important information like your business name, address, phone number, website URL, hours of...