Aaron is the Digital Strategy Director at Hurrdat, where he helps uncover opportunities and build strategies for our clients. Aaron has a deep background in SEO and content marketing and has worked with businesses ranging from S&P 500 clients to small, local businesses. Projects Aaron has worked on include SEO-focused website redesigns, evergreen blog strategies, on-page SEO, lead capture strategies, and more.
Aaron lives in Omaha, NE, graduated from the University of Nebraska-Lincoln with a major in Advertising, and enjoys spending time with his family, playing tennis, and playing fantasy football.
These are posts that Aaron has contributed their expertise to.
There’s so much more that keyword research can accomplish for content marketers. Rather than just choosing topics and researching keywords to build out posts, keyword research can be used to identify new audiences, find content opportunities, identify semantic keywords, and more.
Crafting powerful marketing messages in such compact spaces is a challenge for all marketers. How do you catch the eye of an ever-scrolling consumer and get them to notice your brand? As digital media develops, this challenge will become even more critical for marketers.
With the WordPress SEO by Yoast plugin, the focus keyword field is where you can insert a keyword or phrase to optimize a page or post’s content. There are some rules for properly optimizing, though.