FAQ pages have long been a point of debate in the SEO community. Some marketing professionals see them as meaningful drivers of traffic and authority, while others write them off as thin, low-value content that adds bulk to a site without moving the needle. That...
Challenge: Organizational Work Was Eating Into Strategy Time Using a traditional workflow, Hurrdat's Paid Acquisition team found that a significant portion of strategist capacity (60-70%) was consumed by organizational and documentation tasks—such as storyboarding,...
Challenge: A Below-4.0 Rating Was Limiting Growth Jackson Services, a garment services provider operating in two Nebraska cities—Columbus and Omaha—faced a visibility gap in how their reputation was represented online. In a competitive market where reviews heavily...
Challenge: Low Visibility for Service Intent Lukas Partners is a Hurrdat company and award-winning strategic communications firm based in Omaha. While Lukas Partners had a strong brand reputation offline, their website wasn't effectively capturing organic search...
Challenge: Finding New Ways to Drive Storage Rentals Extra Space Storage had a broad vision of expanding its presence in the moving industry beyond self storage. We needed to support that vision by developing and executing a content strategy that analyzed and expanded...
Challenge: Missing Optimization Opportunities in Title Tags Google alters how title tags are displayed about 76% of the time, and 63% of these changes involve removing brand names in favor of including more descriptive, useful keywords related to the page intent. We...
Competing for organic traffic and impressions against more established brands? With the rise of zero-click search and Google machine learning, you have opportunities to get in front of people without ranking in top results. Publishing authoritative content with...
Challenge: No Page for Popular Service Midlands Family Urgent Care lacked a dedicated service page for DOT physicals, meaning they were missing out on online visibility, website traffic, and brand recognition compared to competitors when users searched for this...
Challenge: Lack of Visibility for Medical Services A multi-location urgent care in Omaha was wanting to get more patients in the door. Our SEO team ran a website audit, where we learned the client lacked dedicated pages for several highly-searched urgent care...
Challenge: Grow Non-Branded Traffic for a Strong Local Brand Rocket Carwash reached out to Hurrdat wanting more customers to visit their car washes and sign up for memberships. People are very aware of Rocket Carwash as a brand, but their website lacked the...