Blog
What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!
The Beginner’s Guide to Keyword Research for Business
You've probably heard that your business needs to be using keywords for search engine optimization (SEO). But what are keywords, why do they matter, and how can you use them to boost your business' digital marketing efforts? Follow this guide to learn how to find the...
YouTube Chapters: What They Are & How to Add Them
YouTube and video content in general continue to play an increasingly prominent role across the digital marketing landscape. Creating quality video content is well worth the effort, but it's also important to know the different tactics that can be used to optimize...
2021 Web Design Trends
Web design is always changing to accommodate new search engine optimization tactics, user experience preferences, creative branding, website speeds, and more. So what's going to be big in the world of web design for 2021? Here are the top web design trends we expect...
Topic Clusters: What Are They & What Do They Do?
Struggling to get good search engine visibility with your website content? Want to keep site visitors on your webpages longer? You can achieve both by utilizing topic clusters on your website. Let's break down what topic clusters are and how they can be used to...
COVID-19 & Influencer Marketing: Here’s What We Noticed
COVID-19 has reshaped the way businesses interact with their customers. As daily life changed throughout the pandemic, brands had to adjust sales strategies and adapt to global restrictions with their marketing plans. While global ad spend declined 4.2% in 2020,...
How to Optimize Images for Google
Are the images on your website optimized for search engines? If not, you could be missing out on valuable organic traffic from Google, where image searches are a growing trend. By implementing search engine optimization (SEO) techniques with website images, you can...
A Beginner’s Guide to Canonical Tags
What are canonical tags, and how do they work? Below, we break down the basics of canonical content and how canonical tags can be used to improve content visibility in search engine results pages (SERPs). What is Canonicalization? How to Set Canonical Tags Best...
It’s Time for a Local SEO Checkup
Do you know where your business stands in terms of local SEO? If you don't know how your local search optimization efforts are going, it can be hard to make helpful and timely adjustments that can keep your business visible online. Here are a few quick questions to...
7 Small Business Holiday Marketing Tips
Is your small business getting ready for Black Friday and Cyber Monday? How your business performs during the holiday shopping season can set the tone for the rest of the year and into the new year. With Americans spending more than $465 billion on holiday gifts, you...