Machine learning is becoming increasingly prevalent in the SEO landscape, anticipated to be a $209.91 billion industry by 2029. And with search engines like Google utilizing machine learning and AI technology to improve the online search experience, digital marketers...
Blog
What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!
What You Need to Know About Google Analytics 4
On July 1, 2023, Google will cease collection of website data through Universal Analytics (UA) and shift entirely to Google Analytics 4 (GA4). With new features including enhanced privacy controls that help protect customer data, advanced reporting, and more, your...
Gamification 101: What Is It & How Can Digital Marketers Use It?
Did you know gamification is projected to be a $95.5 billion industry by 2030? If your business hasn't gotten into the gamification marketing space yet, now might be the time. Learn more about what gamification is and how you can use it for your digital marketing...
6 Steps for Auditing Email Marketing & Paid Advertising Campaigns
Has it been a while since you last audited your automated marketing campaigns? You should conduct regular audits to see if your company is effectively utilizing its marketing budget, keeping up with current marketing trends, and properly understanding the buyer...
How Your Business Can Improve Data Collection
From web analytics to self-reported user information, businesses work with all kinds of data—all of which must be relevant and accurate for data-driven marketing to work correctly. If you're looking for ways to improve your data collection process and get better...
I’ve Heard That: “C” Is for Cookie, That’s Data Enough for Me
In this episode of the I’ve Heard That podcast on the Hurrdat Media Network, host Max is joined by Paid Search Manager Ashley Willey and Digital Marketing Strategist Sam Pulcherz to talk about how drastically online advertising has changed in terms of data collection...
Why Blogging Is a Good Content Strategy for Your Business
Should you have a blog for your business? If your digital marketing goals are to boost your brand's visibility online, outperform competitors in SERPs, and demonstrate your authority to potential customers, a blog can help you achieve these goals. Here are eight...
I’ve Heard That: So…We Bought a Bar
In this episode of the I’ve Heard That podcast on the Hurrdat Media Network, host Max is joined by SVP of Media & Entertainment Chris Gorman and Hail Varsity Club Events & Experience Manager Meg Ryan to discuss the latest collaboration between Hurrdat and Hail...
I’ve Heard That: Y’all Got Any of Them N-F-Ts?
In this episode of the I’ve Heard That podcast on the Hurrdat Media Network, host Max is joined by President of Hurrdat Innovations Brandon Taylor, Creative Director Max Riffner, and Union Omaha owner Gary Green to talk NFTs, Web3, and the future of the online...