Blog

​What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!

I’ve Heard That: Please, Sir…Could I Have a Review?

I’ve Heard That: Please, Sir…Could I Have a Review?

In this episode of the I’ve Heard That podcast on the Hurrdat Media Network, host Meghan Trapp is joined by Local Search Director Alexi English to talk about how getting reviews and ratings on local business platforms can attract new customers. Why Do Potential...

I’ve Heard That: The Designer’s Guide to the Galaxy

I’ve Heard That: The Designer’s Guide to the Galaxy

In this episode of the I’ve Heard That podcast on the Hurrdat Media Network, host Meghan Trapp is joined by SEO Director Ross Allen and Creative Director Max Riffner to talk about how to design websites that provide a high-quality user experience while benefiting...

I’ve Heard That: It’s Time to Bundle Up

I’ve Heard That: It’s Time to Bundle Up

In this episode of the I’ve Heard That podcast on the Hurrdat Media Network, host Meghan Trapp is joined by Business Development Director Abby Farrens and Account Manager Carlee Dlouhy to discuss Hurrdat's website and local SEO solution that's designed to help small...

I’ve Heard That: A Blog a Day Shows Google the Way

I’ve Heard That: A Blog a Day Shows Google the Way

In this episode of the I’ve Heard That podcast on the Hurrdat Media Network, host Meghan Trapp is joined by SEO Director Ross Allen and Content Director Bailey Hemphill to talk about blogging and how it became part of content marketing strategy.  Where Did Blogging...

I’ve Heard That: Let’s Get Ready to Rumble

I’ve Heard That: Let’s Get Ready to Rumble

In this episode of the I’ve Heard That podcast on the Hurrdat Media Network, host Meghan Trapp talks with Senior Vice President of Hurrdat Media Chris Gorman and Head of Creative and Post-Production at Hurrdat Films Dan Napoli talk about what goes into managing live...

How to Do Keyword Research: 7 Keyword Types to Focus On

How to Do Keyword Research: 7 Keyword Types to Focus On

Conducting keyword research is important for SEO, but doing keyword research effectively requires knowledge about the different types of keywords. Whether you're building a content strategy or looking to better optimize a website, here are the keywords and phrases you...

7 Email Marketing Metrics You Should Be Tracking

7 Email Marketing Metrics You Should Be Tracking

Email marketing is one of the best marketing strategies for businesses looking to develop relationships with their customers and drive more sales. But how do you know if your email strategies are actually working toward those goals? As with any digital marketing...

Why You Should Invest in Video Advertising

Why You Should Invest in Video Advertising

Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they can also help get your business in front of a wider audience online. Here are seven advantages of...

Google Passage Ranking: What Is It & Does It Matter for SEO?

Google Passage Ranking: What Is It & Does It Matter for SEO?

In late 2020, Google announced an algorithm ranking update called Google Passage Ranking. As frequently happens with announcements from Google, digital marketers instantly began discussing ways they could use the change for search engine rank gain. But does Google...