Blog
What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!
How to Optimize Images for Google
Are the images on your website optimized for search engines? If not, you could be missing out on valuable organic traffic from Google, where image searches are a growing trend. By implementing search engine optimization (SEO) techniques with website images, you can...
A Beginner’s Guide to Canonical Tags
What are canonical tags, and how do they work? Below, we break down the basics of canonical content and how canonical tags can be used to improve content visibility in search engine results pages (SERPs). What is Canonicalization? How to Set Canonical Tags Best...
It’s Time for a Local SEO Checkup
Do you know where your business stands in terms of local SEO? If you don't know how your local search optimization efforts are going, it can be hard to make helpful and timely adjustments that can keep your business visible online. Here are a few quick questions to...
7 Small Business Holiday Marketing Tips
Is your small business getting ready for Black Friday and Cyber Monday? How your business performs during the holiday shopping season can set the tone for the rest of the year and into the new year. With Americans spending more than $465 billion on holiday gifts, you...
Instagram Reels: What Are They & How Can Brands Use Them?
In August 2020, Instagram announced its latest content feature, Instagram Reels, would finally be available globally. The new Instagram feature is generally considered to be Facebook’s attempt to compete with TikTok, but what exactly are Instagram Reels, and should...
How YouTube Videos Help SEO
Did you know YouTube videos can improve your website's visibility in search engine results, drive more organic traffic to your website, and support your content marketing efforts? Let's take a closer look at the various ways a YouTube strategy can be used for search...
Your Guide to Local Search Ranking Factors
Optimizing your business for local search is more important than ever, especially as more consumers are searching online for local services. Though the goal of local SEO is to increase online visibility within relevant searches with local intent, many businesses don't...
What’s Up with Instagram? How Recent Changes Impact Your Engagement
Have you noticed your engagement on Instagram is down recently? If so, you're not alone! Plenty of brands and influencers have experienced a decline in overall engagement and lower ranking on the Explore page and hashtag feeds, leaving them to wonder: "What's wrong...
The Importance of A/B Testing in Paid Search
A key element of any successful advertising campaign is the ability to make data-driven strategy decisions. If you’re not using proven performance data to inform optimizations, odds are your search campaigns are not running as efficiently and effectively as they could...