Blog

​What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!

How to Do Keyword Research: 7 Keyword Types to Focus On

How to Do Keyword Research: 7 Keyword Types to Focus On

Conducting keyword research is important for SEO, but doing keyword research effectively requires knowledge about the different types of keywords. Whether you're building a content strategy or looking to better optimize a website, here are the keywords and phrases you...

7 Email Marketing Metrics You Should Be Tracking

7 Email Marketing Metrics You Should Be Tracking

Email marketing is one of the best marketing strategies for businesses looking to develop relationships with their customers and drive more sales. But how do you know if your email strategies are actually working toward those goals? As with any digital marketing...

Why You Should Invest in Video Advertising

Why You Should Invest in Video Advertising

Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they can also help get your business in front of a wider audience online. Here are seven advantages of...

Google Passage Ranking: What Is It & Does It Matter for SEO?

Google Passage Ranking: What Is It & Does It Matter for SEO?

In late 2020, Google announced an algorithm ranking update called Google Passage Ranking. As frequently happens with announcements from Google, digital marketers instantly began discussing ways they could use the change for search engine rank gain. But does Google...

I’ve Heard That: Come On, Come On, Do the Local Social with Me

I’ve Heard That: Come On, Come On, Do the Local Social with Me

In this episode of the I've Heard That podcast on the Hurrdat Media Network, host Meghan sits down with Local Search Manager Alexi English and Social Media Director Kirsten Smith to chat about how local businesses can use social media and local SEO to get in front of...

Instagram Guides: What You Need to Know

Instagram Guides: What You Need to Know

Last spring, Instagram released a new feature called Guides, which gave select accounts a way to create content centered around recommendations and tips for well-being. Since then, Instagram has expanded Guides across the platform, opening them up to all users and...

I’ve Heard That: You’re Telling Me This Index Is Mobile?

I’ve Heard That: You’re Telling Me This Index Is Mobile?

In this episode of the I’ve Heard That podcast on the Hurrdat Media Network, host Meghan is joined by SEO Director Ross Allen and Digital Strategy Director Aaron Mackel to talk about what Google's mobile-first index means for the future of SEO and website...

How to Create & Use YouTube End Screens

How to Create & Use YouTube End Screens

If you're investing in video marketing on YouTube, using end screens is a great way to make sure you're maximizing exposure. Let's dive into how end screens can help your channel and how to use them. What Are YouTube End Screens? How to Add an End Screen on YouTube...

Should You Be Repurposing Old Content?

Should You Be Repurposing Old Content?

Creating and posting content is vital to your online presence, but putting out new material takes a lot of time and effort. This is where repurposing old content can be helpful. By taking existing blog posts, podcasts, videos, infographics, and other forms of digital...