SEO

How to Learn Local SEO: Top Courses & Resources

How to Learn Local SEO: Top Courses & Resources

Trying to learn local SEO or keep up-to-date with local search trends but not sure which resources you should use or who to trust? This guide rounds up the most reputable local SEO resources from industry leaders at varying price-points, skill levels, and topics, so...

How Much Should SEO Services Cost? A Definitive Guide

How Much Should SEO Services Cost? A Definitive Guide

While technically an organic marketing strategy that's considered free, implementing an SEO strategy has some associated costs—especially if you want to leverage the proficiency of SEO experts to make your marketing more effective. Here's a cost breakdown of SEO...

An SEO Guide to Google E-E-A-T

An SEO Guide to Google E-E-A-T

In December 2022, Google updated its Search Quality Rater Guidelines from Google E-A-T to Google E-E-A-T, adding a new "E" for "experience." See what this change means for SERP rankings in 2024, and how you can optimize your website for E-E-A-T to rank better in...

On-Page vs. Off-Page SEO: How to Understand & Use Both

On-Page vs. Off-Page SEO: How to Understand & Use Both

Search engine optimization can typically be separated into two broad categories: on-page SEO and off-page SEO. Together, these processes work to improve visibility, drive traffic, and establish a digital presence. Learn more about the differences between on-page and...

What Does the Rise of Zero-Click Searches Mean for Your Business?

What Does the Rise of Zero-Click Searches Mean for Your Business?

In recent years, as many as 57% of mobile and 53% of desktop users don't click on any results on the search engine results page (SERP)—and this percentage has been consistently rising. By adapting to the rise of zero-click searches, your business can continue reaching...

What’s Happening to Google AMPs?

What’s Happening to Google AMPs?

Do people still use AMPs? Yes and no. Google still supports AMPs, but major online news publishers and social media platforms like Twitter (now X) started migrating away from them in 2021 and Google retired the ranking systems that made AMPs outdated. So, should you...

Top Free SEO Tools for Marketers

Top Free SEO Tools for Marketers

SEO is an essential part of any digital marketing strategy, but doing all of the research, optimization, and reporting work yourself can be time-consuming. Fortunately, there are plenty of SEO tools online that can help! Here are some of the best free SEO tools on the...

How to Get Backlinks: 8 Link Building Strategies to Try

How to Get Backlinks: 8 Link Building Strategies to Try

Trying to find inbound linking strategies to improve your backlink profile? Here are eight SEO link building strategies—including beginner and advanced tactics—you can implement to boost your backlinking strategy! Link Reclamation Reverse-Engineering Competitor Links...