SEO

How to Optimize Videos for YouTube Search

How to Optimize Videos for YouTube Search

YouTube is one of the largest search engines in the world, and it's a great place to get your video content discovered. However, simply uploading a video won't put it at the top of YouTube's search results. In order to rank higher in YouTube searches, you'll need to...

Understanding Google’s Core Web Vitals

Understanding Google’s Core Web Vitals

How do you know if you're delivering a quality user experience on your website? You're probably tracking a number of website metrics already, but you might also consider monitoring Google's Core Web Vitals to get a better idea of your website's performance. Below,...

What Are the Most Important Metrics for a Website?

What Are the Most Important Metrics for a Website?

Looking to improve and optimize your website? Keeping an eye on your website metrics can help you better understand how well your website performs. In this guide, we'll walk you through what web metrics are, why they matter, and which metrics are the most important to...

How to Prepare for Google’s Mobile-First Index

How to Prepare for Google’s Mobile-First Index

In 2016, Google announced it was starting to experiment with mobile-first indexing, due to the majority of online searchers using mobile devices. Since then, Google has been slowly evaluating mobile-friendly websites and transitioning them to mobile-first indexing....

The Beginner’s Guide to Keyword Research for Business

The Beginner’s Guide to Keyword Research for Business

You've probably heard that your business needs to be using keywords for search engine optimization (SEO). But what are keywords, why do they matter, and how can you use them to boost your business' digital marketing efforts? Follow this guide to learn how to find the...

Topic Clusters: What Are They & What Do They Do?

Topic Clusters: What Are They & What Do They Do?

Struggling to get good search engine visibility with your website content? Want to keep site visitors on your webpages longer? You can achieve both by utilizing topic clusters on your website. Let's break down what topic clusters are and how they can be used to...

How to Optimize Images for Google

How to Optimize Images for Google

Are the images on your website optimized for search engines? If not, you could be missing out on valuable organic traffic from Google, where image searches are a growing trend. By implementing search engine optimization (SEO) techniques with website images, you can...

A Beginner’s Guide to Canonical Tags

A Beginner’s Guide to Canonical Tags

What are canonical tags, and how do they work? Below, we break down the basics of canonical content and how canonical tags can be used to improve content visibility in search engine results pages (SERPs). What is Canonicalization? How to Set Canonical Tags Best...

It’s Time for a Local SEO Checkup

It’s Time for a Local SEO Checkup

Do you know where your business stands in terms of local SEO? If you don't know how your local search optimization efforts are going, it can be hard to make helpful and timely adjustments that can keep your business visible online. Here are a few quick questions to...

How YouTube Videos Help SEO

How YouTube Videos Help SEO

Did you know YouTube videos can improve your website's visibility in search engine results, drive more organic traffic to your website, and support your content marketing efforts? Let's take a closer look at the various ways a YouTube strategy can be used for search...