SEO

Website FAQs: How Question-Answer Content Helps SEO

Website FAQs: How Question-Answer Content Helps SEO

Website FAQs are great for answering common customer questions about your business, but did you know that FAQs can also be used to improve your website's search engine optimization? That's right—FAQs can actually get pulled into search engine results pages (SERPs) and...

Why You Need Website Breadcrumbs for UX & SEO

Why You Need Website Breadcrumbs for UX & SEO

If you're looking for an easy way to improve your website's user experience, adding breadcrumbs is a great option. Website breadcrumbs make it easier for site visitors and search engines to better understand your website's structure and understand the connections with...

PPC Advertising Tips: 10 Mistakes to Avoid in Your Campaigns

PPC Advertising Tips: 10 Mistakes to Avoid in Your Campaigns

Starting a pay-per-click (PPC) campaign for your business this year? PPC advertising can be a great way to reach new customers and boost website traffic. To ensure your paid search advertising efforts run smoothly, you'll want to avoid these ten pay-per-click campaign...

How to Optimize Videos for YouTube Search

How to Optimize Videos for YouTube Search

YouTube is one of the largest search engines in the world, and it's a great place to get your video content discovered. However, simply uploading a video won't put it at the top of YouTube's search results. In order to rank higher in YouTube searches, you'll need to...

Understanding Google’s Core Web Vitals

Understanding Google’s Core Web Vitals

How do you know if you're delivering a quality user experience on your website? You're probably tracking a number of website metrics already, but you might also consider monitoring Google's Core Web Vitals to get a better idea of your website's performance. Below,...

What Are the Most Important Metrics for a Website?

What Are the Most Important Metrics for a Website?

Looking to improve and optimize your website? Keeping an eye on your website metrics can help you better understand how well your website performs. In this guide, we'll walk you through what web metrics are, why they matter, and which metrics are the most important to...

How to Prepare for Google’s Mobile-First Index

How to Prepare for Google’s Mobile-First Index

In 2016, Google announced it was starting to experiment with mobile-first indexing, due to the majority of online searchers using mobile devices. Since then, Google has been slowly evaluating mobile-friendly websites and transitioning them to mobile-first indexing....

The Beginner’s Guide to Keyword Research for Business

The Beginner’s Guide to Keyword Research for Business

You've probably heard that your business needs to be using keywords for search engine optimization (SEO). But what are keywords, why do they matter, and how can you use them to boost your business' digital marketing efforts? Follow this guide to learn how to find the...

Topic Clusters: What Are They & What Do They Do?

Topic Clusters: What Are They & What Do They Do?

Struggling to get good search engine visibility with your website content? Want to keep site visitors on your webpages longer? You can achieve both by utilizing topic clusters on your website. Let's break down what topic clusters are and how they can be used to...

How to Optimize Images for Google

How to Optimize Images for Google

Are the images on your website optimized for search engines? If not, you could be missing out on valuable organic traffic from Google, where image searches are a growing trend. By implementing search engine optimization (SEO) techniques with website images, you can...