SEO

7 Things to Review During a Website SEO Audit

7 Things to Review During a Website SEO Audit

Do you know where your website stands in terms of search engine optimization? By periodically analyzing how your website is performing in search engine results pages (SERPs) and conducting a website audit, you can make adjustments to your on-site SEO strategy and...

How to Do Keyword Research: 7 Keyword Types to Focus On

How to Do Keyword Research: 7 Keyword Types to Focus On

Conducting keyword research is important for SEO, but doing keyword research effectively requires knowledge about the different types of keywords. Whether you're building a content strategy or looking to better optimize a website, here are the keywords and phrases you...

Google Passage Ranking: What Is It & Does It Matter for SEO?

Google Passage Ranking: What Is It & Does It Matter for SEO?

In late 2020, Google announced an algorithm ranking update called Google Passage Ranking. As frequently happens with announcements from Google, digital marketers instantly began discussing ways they could use the change for search engine rank gain. But does Google...

Website FAQs: How Question-Answer Content Helps SEO

Website FAQs: How Question-Answer Content Helps SEO

Website FAQs are great for answering common customer questions about your business, but did you know that FAQs can also be used to improve your website's search engine optimization? That's right—FAQs can actually get pulled into search engine results pages (SERPs) and...

Why You Need Website Breadcrumbs for UX & SEO

Why You Need Website Breadcrumbs for UX & SEO

If you're looking for an easy way to improve your website's user experience, adding breadcrumbs is a great option. Website breadcrumbs make it easier for site visitors and search engines to better understand your website's structure and understand the connections with...

PPC Advertising Tips: 10 Mistakes to Avoid in Your Campaigns

PPC Advertising Tips: 10 Mistakes to Avoid in Your Campaigns

Starting a pay-per-click (PPC) campaign for your business this year? PPC advertising can be a great way to reach new customers and boost website traffic. To ensure your paid search advertising efforts run smoothly, you'll want to avoid these ten pay-per-click campaign...

How to Optimize Videos for YouTube Search

How to Optimize Videos for YouTube Search

YouTube is one of the largest search engines in the world, and it's a great place to get your video content discovered. However, simply uploading a video won't put it at the top of YouTube's search results. In order to rank higher in YouTube searches, you'll need to...

Understanding Google’s Core Web Vitals

Understanding Google’s Core Web Vitals

How do you know if you're delivering a quality user experience on your website? You're probably tracking a number of website metrics already, but you might also consider monitoring Google's Core Web Vitals to get a better idea of your website's performance. Below,...

What Are the Most Important Metrics for a Website?

What Are the Most Important Metrics for a Website?

Looking to improve and optimize your website? Keeping an eye on your website metrics can help you better understand how well your website performs. In this guide, we'll walk you through what web metrics are, why they matter, and which metrics are the most important to...

How to Prepare for Google’s Mobile-First Index

How to Prepare for Google’s Mobile-First Index

In 2016, Google announced it was starting to experiment with mobile-first indexing, due to the majority of online searchers using mobile devices. Since then, Google has been slowly evaluating mobile-friendly websites and transitioning them to mobile-first indexing....