SEO

7 Internal Linking Best Practices You Should Follow

7 Internal Linking Best Practices You Should Follow

Internal links not only make your website easier for visitors to navigate and search engines to crawl, but they also establish a clear hierarchal structure and spread link equity. Additionally, internal links can help you keep site visitors clicking through your...

What Is Keyword Cannibalization & How Can You Fix It?

What Is Keyword Cannibalization & How Can You Fix It?

Keyword cannibalization is a common search engine ranking issue that occurs when a website's individual webpages are competing against each other for valuable keywords. When similar keywords are used across several pages of a website, Google can no longer identify...

How Social Media Marketing Supports SEO

How Social Media Marketing Supports SEO

Although social media isn't a direct search engine ranking factor for Google, social media marketing can supplement a strong SEO strategy. Positive social signals can help to build brand awareness, increase visibility in search engine results pages (SERPs), and drive...

15 Common Google Indexing Issues & How to Fix Them

15 Common Google Indexing Issues & How to Fix Them

Trying to fix your website indexing problems? There are a number of issues that prevent search engines from indexing your site. After confirming with Google Search Console's Index Coverage Report that Google is not indexing your website, review this list of 15 common...

8 Ways to Help Google Crawl & Index Your Webpages

8 Ways to Help Google Crawl & Index Your Webpages

It can take anywhere from four days to multiple weeks for Google spiders to crawl and index new or updated webpages. While this timeframe varies, there are many SEO tactics and strategies you can use to help speed up Google's indexing process. Here are eight ways you...

How a Search Engine Works: Crawl, Index, & Rank

How a Search Engine Works: Crawl, Index, & Rank

Understanding how search engines work allows you to tactically and strategically focus on search engine optimization (SEO) when building your website and creating webpage content. Below, we'll walk you through the basics of how search engines function and how you can...

7 Things to Review During a Website SEO Audit

7 Things to Review During a Website SEO Audit

Do you know where your website stands in terms of search engine optimization? By periodically analyzing how your website is performing in search engine results pages (SERPs) and conducting a website audit, you can make adjustments to your on-site SEO strategy and...

How to Do Keyword Research: 7 Keyword Types to Focus On

How to Do Keyword Research: 7 Keyword Types to Focus On

Conducting keyword research is important for SEO, but doing keyword research effectively requires knowledge about the different types of keywords. Whether you're building a content strategy or looking to better optimize a website, here are the keywords and phrases you...

Google Passage Ranking: What Is It & Does It Matter for SEO?

Google Passage Ranking: What Is It & Does It Matter for SEO?

In late 2020, Google announced an algorithm ranking update called Google Passage Ranking. As frequently happens with announcements from Google, digital marketers instantly began discussing ways they could use the change for search engine rank gain. But does Google...

Website FAQs: How Question-Answer Content Helps SEO

Website FAQs: How Question-Answer Content Helps SEO

Website FAQs are great for answering common customer questions about your business, but did you know that FAQs can also be used to improve your website's search engine optimization? That's right—FAQs can actually get pulled into search engine results pages (SERPs) and...