Did you know YouTube videos can improve your website's visibility in search engine results, drive more organic traffic to your website, and support your content marketing efforts? Let's take a closer look at the various ways a YouTube strategy can be used for search...
Optimizing your business for local search is more important than ever, especially as more consumers are searching online for local services. Though the goal of local SEO is to increase online visibility within relevant searches with local intent, many businesses don't...
Whether your goal is reducing cart abandonment on an e-commerce website, getting users to respond to a CTA, or simply seeing if site visitors like your website content, including heatmapping as part of your website optimization strategy is a simple yet powerful way to...
Do you keep hearing about schema markup, structured data, and microdata but have no idea what it is or how to add it to your website? We've broken down some of the basics for you so you can leave with a better understanding of what schema markup is, where you can find...
One of the most important local search optimization (or local SEO) efforts your business should invest in is setting up local business listings across the web. By adding important information like your business name, address, phone number, website URL, hours of...
Looking for new ways to reach local customers online? Google now offers a better way to stay connected with your customers directly in search engine results through its Google Posts offering! What Are Google Posts? How to Create a Google Post Types of Google Posts...
“Create great content, and Google will reward you.” That’s a phrase repeated by many digital marketing experts when asked how to increase rankings in Google search. These experts aren’t technically wrong because great content will likely land somewhere in search...
For many of us, COVID-19 is having a huge effect on daily life. In times of crisis, the world can seem upside-down and, unfortunately, the same can be true for your search rankings. Search behavior has changed significantly in recent weeks with shelter in place orders...
COVID-19 has disrupted business as know it. Companies have had to make decisions about whether to continue operating while following social distancing guidelines or temporarily close—and they've had to quickly adjust their operations and decide where to move forward...
If your business has been affected by COVID-19, it’s important to provide the most accurate information to your customers by updating your Google My Business profile. However, this weekend, Google made some noteworthy changes to Google My Business functionality to...