Challenge: Low Organic Website Traffic Unison struggled to generate organic traffic and relied on paid ads for visibility. When they approached Hurrdat, the home equity lender wanted to drive qualified leads and increase organic traffic to their site. Our agency...
HubSpot is a leading customer relationship management (CRM) system known for its all-in-one capabilities, but it's not the only solution on the market. If your business is searching for an alternative CRM tailored to your goals, here are the top eight HubSpot...
Whether you’re an aspiring or experienced copywriter, finding the right course to learn copywriting skills can be a challenge. To help you find the program that's right for your skills and budget, we’ve compiled a list of the top copywriting courses based on price,...
Brand awareness refers to how recognizable and familiar your brand is to your target audience. This includes how well they know your brand name, logo, products or services, and company values. Developing a marketing strategy for brand awareness will help you build a...
To keep up-to-date on all the new email marketing strategies and tactics, you'll probably take an email marketing class. But with so many options available, how do you know which email marketing training is worth your time and energy? We rounded up a list of the 11...
Mailchimp is one of the most popular email marketing tools. However, your business may be looking for alternatives with lower prices, a simpler and more intuitive interface, or specific features that better suit your email marketing needs—like advanced segmentation...
In September 2020, YouTube first released YouTube Shorts—a short-form video-sharing platform made to compete with Instagram Reels and TikTok. Since then, the platform has continued to gain traction. Keep reading to learn more about Shorts, including how to create them...
Social media marketing helps small businesses and large businesses alike, from increasing brand awareness to generating more leads. While you can manage your social media on your own at no to low cost, working with experienced professionals may streamline your social...
A buyer persona helps brands identify and target certain buyers within their audience for a successful marketing campaign. Check out our guide on how to build a buyer persona that goes beyond the basics—and take advantage of our template! What Is a Buyer Persona? A...
Both short and long-form content can gain your audience's attention and show your brand's authenticity, but not all content stands the test of time. Creating evergreen content can help you stay relevant and gain traffic over long periods of time. Keep reading to learn...