Is your small business getting ready for Black Friday and Cyber Monday? How your business performs during the holiday shopping season can set the tone for the rest of the year and into the new year. With Americans spending more than $465 billion on holiday gifts, you...
In August 2020, Instagram announced its latest content feature, Instagram Reels, would finally be available globally. The new Instagram feature is generally considered to be Facebook’s attempt to compete with TikTok, but what exactly are Instagram Reels, and should...
Have you noticed your engagement on Instagram is down recently? If so, you're not alone! Plenty of brands and influencers have experienced a decline in overall engagement and lower ranking on the Explore page and hashtag feeds, leaving them to wonder: "What's wrong...
A key element of any successful advertising campaign is the ability to make data-driven strategy decisions. If you’re not using proven performance data to inform optimizations, odds are your search campaigns are not running as efficiently and effectively as they could...
Pinterest's Engineering team recently released a Pinterest algorithm overview, detailing updates to the social media platform's algorithm and how those changes could help diversify the home feed, better recommend content to users, and potentially increase...
Email marketing is one of the most cost-efficient digital marketing strategies for businesses, generating an average of $44 for every $1 spent. In addition, it's one of the easiest ways for businesses to create subscriber lists, keep in touch with existing and...
Local search optimization (or local SEO) is one of the best ways for small businesses to grow an online presence and connect with local customers. Through local listing management and local citation building, your business can get in front of customers who are already...
While posting regularly to your social media channels and interacting with your social media audience are important, so is taking the time to listen. By implementing social listening into your social media marketing strategy, you can positively impact your online...
Take out your phone, open Google, and search "best Italian restaurant." What do you see? The top results usually aren't the best Italian joints in America—and likely aren't part of a massive chain. They're often locally-owned restaurants in your city that are close to...
Thinking about advertising on Google? With billions of people using the search engine every day, it's one of the best ways to reach your target audience online. Formerly known as Google Adwords, Google Ads allows you to communicate with customers looking for specific...