To keep up-to-date on all the new email marketing strategies and tactics, you'll probably take an email marketing class. But with so many options available, how do you know which email marketing training is worth your time and energy? We rounded up a list of the 11...
Mailchimp is one of the most popular email marketing tools. However, your business may be looking for alternatives with lower prices, a simpler and more intuitive interface, or specific features that better suit your email marketing needs—like advanced segmentation...
In September 2020, YouTube first released YouTube Shorts—a short-form video-sharing platform made to compete with Instagram Reels and TikTok. Since then, the platform has continued to gain traction. Keep reading to learn more about Shorts, including how to create them...
Social media marketing helps small businesses and large businesses alike, from increasing brand awareness to generating more leads. While you can manage your social media on your own at no to low cost, working with experienced professionals may streamline your social...
A buyer persona helps brands identify and target certain buyers within their audience for a successful marketing campaign. Check out our guide on how to build a buyer persona that goes beyond the basics—and take advantage of our template! What Is a Buyer Persona? A...
Both short and long-form content can gain your audience's attention and show your brand's authenticity, but not all content stands the test of time. Creating evergreen content can help you stay relevant and gain traffic over long periods of time. Keep reading to learn...
Social media metrics are data points that track the progress and success of your social media marketing strategy, helping you determine if it's working or needs improvement. There are plenty of ways to track social media metrics, including social media scheduling...
The peak times to post on social media vary based on your business, the platforms you use, and your target audience. However, there are general times when you're more likely to see responses from your audience. On average, here are the best times to post to social...
The cost of content marketing services will vary with each campaign and project, but generally, companies can plan to spend around $5,000 to $75,0000 per month if hiring a content marketer. Learn how much content marketing costs and the factors that impact pricing so...
Keeping up with a business' social media presence requires a lot of time and dedication. Whether you're a content creator, business owner, or social media manager running others' accounts, these top social media scheduling tools can save you time, allow you to plan...