Struggling to get customers to convert after they visit your website through digital ads? A retargeting campaign can help your business re-engage those visitors and get them to finish the buyer's journey. Below, we walk you through the basics of retargeting ads and...
In September 2022, Google ceased all previous Smart Shopping and Local ad campaigns and began automatically upgrading to Performance Max (PMax) Campaigns. Learn about PMax features like asset group scheduling, first-party audience insights, and more in this guide!...
If you're running an ad campaign through social media or paid search, it's good to know which metrics are most important for results monitoring. Not only can tracking metrics help you evaluate individual ad performance, but they can also help you stay on target with...
Despite how much time you spend growing your email list and designing the perfect email, there's always a chance your email marketing campaigns might fall short of expectations. Both warm email outreach and cold email outreach can fail for a number of reasons....
Email marketing may seem old-fashioned in the current digital marketing landscape, but it's still a top marketing channel for businesses. Here's why email marketing still matters in 2023 and how it aligns with current digital marketing trends. Why Is Email Marketing...
Google recently announced that Google Business Profile (GBP) will discontinue its Insights component on February 20, 2023 as part of their transition to new Performance metrics. For businesses using GBP to manage local listings in Google, this means the current...
Machine learning is becoming increasingly prevalent in the SEO landscape, anticipated to be a $209.91 billion industry by 2029. And with search engines like Google utilizing machine learning and AI technology to improve the online search experience, digital marketers...
On July 1, 2023, Google will cease collection of website data through Universal Analytics (UA) and shift entirely to Google Analytics 4 (GA4). With new features including enhanced privacy controls that help protect customer data, advanced reporting, and more, your...
Did you know gamification is projected to be a $95.5 billion industry by 2030? If your business hasn't gotten into the gamification marketing space yet, now might be the time. Learn more about what gamification is and how you can use it for your digital marketing...
Has it been a while since you last audited your automated marketing campaigns? You should conduct regular audits to see if your company is effectively utilizing its marketing budget, keeping up with current marketing trends, and properly understanding the buyer...