From web analytics to self-reported user information, businesses work with all kinds of data—all of which must be relevant and accurate for data-driven marketing to work correctly. If you're looking for ways to improve your data collection process and get better...
Should you have a blog for your business? If your digital marketing goals are to boost your brand's visibility online, outperform competitors in SERPs, and demonstrate your authority to potential customers, a blog can help you achieve these goals. Here are eight...
A landing page that's created to generate leads, boost SEO, or convert customers isn't like any old page on your website. There's more strategy needed when creating landing pages with specific goals. It starts with knowing what kind of webpage you need, then...
Using visuals like infographics in your content marketing strategy not only increases learning and retention by 78%, but also increases readership by 80%. Here are seven ways infographics can benefit your brand's content marketing strategy. Easily Explain Concepts...
Website content needs to stay fresh, both for good user experience and so that you can rank well in Google. It's recommended that you audit content every three to six months to avoid content decay, but also so that you can reoptimize your content and see better SEO...
NFTs exploded in popularity in 2021. The industry made billions in total revenue and private sellers earned up to 69 million on a single sale. Want to learn how to buy NFTs for yourself? Our guide can help get you started on your NFT investing journey! What Is an NFT?...
Struggling to see good engagement with your social media content? While a lack of organic engagement could be caused by social media algorithms and how your content is being shown to followers, it could also be pointing to an issue with your social media strategy. If...
If your small business isn't on social media, then you're missing out on opportunities to connect with existing customers and attract new customers online. Most social media platforms are free to use and offer cost-effective advertising options that can help get you...
Trying to choose between an organic social media strategy or a paid social media strategy? Before deciding how to promote your brand online, it's important to understand the differences between organic social media and paid social media, as well as how they can both...
You know you should be investing in content marketing to build brand awareness, educate your customers, and showcase your authenticity. But do you know what kind of content you should be creating? There are several differences between short-form and long-form content,...