Digital Marketing

YouTube Chapters: What They Are & How to Add Them

YouTube Chapters: What They Are & How to Add Them

YouTube and video content in general continue to play an increasingly prominent role across the digital marketing landscape. Creating quality video content is well worth the effort, but it's also important to know the different tactics that can be used to optimize...

It’s Time for a Local SEO Checkup

It’s Time for a Local SEO Checkup

Do you know where your business stands in terms of local SEO? If you don't know how your local search optimization efforts are going, it can be hard to make helpful and timely adjustments that can keep your business visible online. Here are a few quick questions to...

7 Small Business Holiday Marketing Tips

7 Small Business Holiday Marketing Tips

Is your small business getting ready for Black Friday and Cyber Monday? How your business performs during the holiday shopping season can set the tone for the rest of the year and into the new year. With Americans spending more than $465 billion on holiday gifts, you...

The Importance of A/B Testing in Paid Search

The Importance of A/B Testing in Paid Search

A key element of any successful advertising campaign is the ability to make data-driven strategy decisions. If you’re not using proven performance data to inform optimizations, odds are your search campaigns are not running as efficiently and effectively as they could...

4 Ways Email Marketing Can Help Your Business

4 Ways Email Marketing Can Help Your Business

Email marketing is one of the most cost-efficient digital marketing strategies for businesses, generating an average of $44 for every $1 spent. In addition, it's one of the easiest ways for businesses to create subscriber lists, keep in touch with existing and...

4 Questions to Ask Before Hiring a Local SEO Agency

4 Questions to Ask Before Hiring a Local SEO Agency

Local search optimization (or local SEO) is one of the best ways for small businesses to grow an online presence and connect with local customers. Through local listing management and local citation building, your business can get in front of customers who are already...