A buyer persona helps brands identify and target certain buyers within their audience for a successful marketing campaign. Check out our guide on how to build a buyer persona that goes beyond the basics—and take advantage of our template! What Is a Buyer Persona? A...
Both short and long-form content can gain your audience's attention and show your brand's authenticity, but not all content stands the test of time. Creating evergreen content can help you stay relevant and gain traffic over long periods of time. Keep reading to learn...
Social media metrics are data points that track the progress and success of your social media marketing strategy, helping you determine if it's working or needs improvement. There are plenty of ways to track social media metrics, including social media scheduling...
The peak times to post on social media vary based on your business, the platforms you use, and your target audience. However, there are general times when you're more likely to see responses from your audience. On average, here are the best times to post to social...
The cost of content marketing services will vary with each campaign and project, but generally, companies can plan to spend around $5,000 to $75,0000 per month if hiring a content marketer. Learn how much content marketing costs and the factors that impact pricing so...
Keeping up with a business' social media presence requires a lot of time and dedication. Whether you're a content creator, business owner, or social media manager running others' accounts, these top social media scheduling tools can save you time, allow you to plan...
With more than 207 million people contributing to the creator economy, it's important to know the different types of content creators—so you can establish yourself as a unique creator within your niche, and begin monetizing your content. Here are some tips to become a...
With 91% of businesses using video in their marketing strategy, social media videos can play a part in the overall success of your business. And with over 66% of consumers reporting that short-form social media videos are the most engaging marketing content they...
With 49% of companies using the cutting-edge language model ChatGPT for various marketing applications, it's clear that combining small business marketing and AI is changing the game. In our guide, we discuss a variety of ways you can use ChatGPT for marketing. What...
Content creators craft online material to entertain or educate their following across multiple platforms. As a successful content creator, you can even monetize your content. Here are the most common types of content creators and how much they make. Blogger Brand...