Digital Marketing

11 Ways to Increase Social Media Engagement

11 Ways to Increase Social Media Engagement

Struggling to see good engagement with your social media content? While a lack of organic engagement could be caused by social media algorithms and how your content is being shown to followers, it could also be pointing to an issue with your social media strategy. If...

How Social Media Marketing Helps Local Businesses

How Social Media Marketing Helps Local Businesses

If your small business isn't on social media, then you're missing out on opportunities to connect with existing customers and attract new customers online. Most social media platforms are free to use and offer cost-effective advertising options that can help get you...

Do You Need Organic Social or Paid Social?

Do You Need Organic Social or Paid Social?

Trying to choose between an organic social media strategy or a paid social media strategy? Before deciding how to promote your brand online, it's important to understand the differences between organic social media and paid social media, as well as how they can both...

What You Need to Know About Using QR Codes

What You Need to Know About Using QR Codes

QR codes made a significant comeback in 2020 during the COVID-19 pandemic. And now that both businesses and customers have experienced their benefits, it's possible they're here to stay. What are QR codes and how can your business use them? Here's what you need to...

How Your Business Can Build Trust with Online Customers

How Your Business Can Build Trust with Online Customers

When marketing your business online, one of your primary goals should be strengthening relationships with your customers. By focusing on authentic marketing, you can cultivate trust and form good relationships with your customers, which can help improve your brand's...

5 Ways to Be More Authentic with Your Brand

5 Ways to Be More Authentic with Your Brand

By incorporating brand authenticity into your digital marketing strategy, you can attract new customers, boost customer engagement, and build brand loyalty. Here are five major ways you can be more authentic with your brand strategy and ongoing marketing efforts! Stay...

Why You Need Business Case Studies on Your Website

Why You Need Business Case Studies on Your Website

Case studies can help show customers your business' past successes and current potential. Below, we break down why you need business case studies as part of your digital marketing efforts and how to create them. Why Do Business Websites Need Case Studies? How to...

5 Benefits of Using Instagram Link Stickers

5 Benefits of Using Instagram Link Stickers

In October 2021, Instagram officially rolled out link stickers to all users. This replaced Instagram's swipe-up feature—which was only available to verified and high-follower accounts—so that any account can share links in Instagram Stories. While the release of link...