Digital Marketing

7 Small Business Holiday Marketing Tips

7 Small Business Holiday Marketing Tips

Is your small business getting ready for Black Friday and Cyber Monday? How your business performs during the holiday shopping season can set the tone for the rest of the year and into the new year. With Americans spending more than $465 billion on holiday gifts, you...

The Importance of A/B Testing in Paid Search

The Importance of A/B Testing in Paid Search

A key element of any successful advertising campaign is the ability to make data-driven strategy decisions. If you’re not using proven performance data to inform optimizations, odds are your search campaigns are not running as efficiently and effectively as they could...

4 Ways Email Marketing Can Help Your Business

4 Ways Email Marketing Can Help Your Business

Email marketing is one of the most cost-efficient digital marketing strategies for businesses, generating an average of $44 for every $1 spent. In addition, it's one of the easiest ways for businesses to create subscriber lists, keep in touch with existing and...

4 Questions to Ask Before Hiring a Local SEO Agency

4 Questions to Ask Before Hiring a Local SEO Agency

Local search optimization (or local SEO) is one of the best ways for small businesses to grow an online presence and connect with local customers. Through local listing management and local citation building, your business can get in front of customers who are already...

What Is Social Media Listening?

What Is Social Media Listening?

While posting regularly to your social media channels and interacting with your social media audience are important, so is taking the time to listen. By implementing social listening into your social media marketing strategy, you can positively impact your online...

Why Small Businesses Need Local SEO

Why Small Businesses Need Local SEO

Take out your phone, open Google, and search "best Italian restaurant." What do you see? The top results usually aren't the best Italian joints in America—and likely aren't part of a massive chain. They're often locally-owned restaurants in your city that are close to...