Digital Marketing

What You Need to Know About Google Analytics 4

What You Need to Know About Google Analytics 4

On July 1, 2023, Google will cease collection of website data through Universal Analytics (UA) and shift entirely to Google Analytics 4 (GA4). With new features including enhanced privacy controls that help protect customer data, advanced reporting, and more, your...

How Your Business Can Improve Data Collection

How Your Business Can Improve Data Collection

From web analytics to self-reported user information, businesses work with all kinds of data—all of which must be relevant and accurate for data-driven marketing to work correctly. If you're looking for ways to improve your data collection process and get better...

Your Guide to Creating Effective Website Landing Pages

Your Guide to Creating Effective Website Landing Pages

A landing page that's created to generate leads, boost SEO, or convert customers isn't like any old page on your website. There's more strategy needed when creating landing pages with specific goals. It starts with knowing what kind of webpage you need, then...

8 Ways to Reoptimize Your Website Content

8 Ways to Reoptimize Your Website Content

Website content needs to stay fresh, both for good user experience and so that you can rank well in Google. It's recommended that you audit content every three to six months to avoid content decay, but also so that you can reoptimize your content and see better SEO...

How to Purchase NFTs

How to Purchase NFTs

NFTs exploded in popularity in 2021. The industry made billions in total revenue and private sellers earned up to 69 million on a single sale. Want to learn how to buy NFTs for yourself? Our guide can help get you started on your NFT investing journey! What Is an NFT?...

11 Ways to Increase Social Media Engagement

11 Ways to Increase Social Media Engagement

Struggling to see good engagement with your social media content? While a lack of organic engagement could be caused by social media algorithms and how your content is being shown to followers, it could also be pointing to an issue with your social media strategy. If...