Challenge: No Page for Popular Service Midlands Family Urgent Care lacked a dedicated service page for DOT physicals, meaning they were missing out on online visibility, website traffic, and brand recognition compared to competitors when users searched for this...
Stefanie Vanderbeek

Stefanie is a Content Strategist at Hurrdat. She is the primary author on the Local Search Fuel blog. She specializes in long-form digital content, website SEO, and competitive keyword research for small and local businesses. To better optimize blog content for search engine ranking, she uses a variety of AI tools.
Stefanie lives in Omaha, NE, and graduated from the University of Nebraska-Lincoln with a Bachelor of Journalism in Advertising and Public Relations in 2021. In her free time, Stefanie can be found singing with her professional vocal jazz group, researching video game lore, watching anime, or traveling.
How Hurrdat Increased Organic Traffic & Local Visibility for Rocket Carwash
Challenge: Grow Non-Branded Traffic for a Strong Local Brand Rocket Carwash reached out to Hurrdat wanting more customers to visit their car washes and sign up for memberships. People are very aware of Rocket Carwash as a brand, but their website lacked the...
What Is Rich Content & Why Does It Matter?
In a comprehensive marketing strategy, plain text isn't enough—you need other types of media to engage users and create compelling content that performs well. Learn what rich content is, why it matters, and how it makes your content more competitive in this guide....
How Hurrdat Created a Stronger Blog Post Than Self Storage Client’s Competitor
Challenge: Content Gap Covered by High-Ranking Competitor Blog One of our client's competitors ranked well and generated keywords and traffic for a blog post about average car size dimensions. Because our client offers vehicle storage but had not already written...
Core Bank Achieved a 194% Increase in Keyword Visibility Through Local SEO
Challenge: Low SERP Visibility for Local Keywords Core Bank approached Hurrdat wanting to improve search visibility for their local branches. Their goal was to drive qualified leads by making it easier for potential customers to find their nearest location. Hurrdat...
How Hurrdat Increased Keyword Rankings 1,000% with HTML Tables
Challenge: Underperforming Pricing Tables in SERPs Our client came to Hurrdat after noticing their pricing tables had low visibility in search engine results pages compared to their competitors, even though they contained similar pricing data. Their competitors were...
Everything You Need to Know About Dental SEO
Search engine optimization (SEO) is the process of improving your website and other online elements in efforts to rank higher on search engine results pages (SERPs). For a dental office, the right SEO strategies help bring in more patients. Here's how SEO for dentists...
Why Email Marketing Still Matters in 2025
Email marketing may seem old-fashioned in the current digital marketing landscape, but it's still a top marketing channel for businesses. Here's why email marketing still matters in 2025 and how it aligns with current digital marketing trends. Why Is Email Marketing...