Search engine optimization can typically be separated into two broad categories: on-page SEO and off-page SEO. Together, these processes work to improve visibility, drive traffic, and establish a digital presence. Learn more about the differences between on-page and...
In recent years, as many as 57% of mobile and 53% of desktop users don't click on any results on the search engine results page (SERP)—and this percentage has been consistently rising. By adapting to the rise of zero-click searches, your business can continue reaching...
Do people still use AMPs? Yes and no. Google still supports AMPs, but major online news publishers and social media platforms like Twitter (now X) started migrating away from them in 2021 and Google retired the ranking systems that made AMPs outdated. So, should you...
Machine learning is becoming increasingly prevalent in the SEO landscape, anticipated to be a $209.91 billion industry by 2029. And with search engines like Google utilizing machine learning and AI technology to improve the online search experience, digital marketers...
On July 1, 2023, Google will cease collection of website data through Universal Analytics (UA) and shift entirely to Google Analytics 4 (GA4). With new features including enhanced privacy controls that help protect customer data, advanced reporting, and more, your...
Keyword cannibalization is a common search engine ranking issue that occurs when a website's individual webpages are competing against each other for valuable keywords. When similar keywords are used across several pages of a website, Google can no longer identify...
Understanding how search engines work allows you to tactically and strategically focus on search engine optimization (SEO) when building your website and creating webpage content. Below, we'll walk you through the basics of how search engines function and how you can...
In late 2020, Google announced an algorithm ranking update called Google Passage Ranking. As frequently happens with announcements from Google, digital marketers instantly began discussing ways they could use the change for search engine rank gain. But does Google...
If you're looking for an easy way to improve your website's user experience, adding breadcrumbs is a great option. Website breadcrumbs make it easier for site visitors and search engines to better understand your website's structure and understand the connections with...
How do you know if you're delivering a quality user experience on your website? You're probably tracking a number of website metrics already, but you might also consider monitoring Google's Core Web Vitals to get a better idea of your website's performance. Below,...