Stefanie Vanderbeek

Stefanie Vanderbeek

Stefanie is a Content Strategist at Hurrdat. She is the primary author on the Local Search Fuel blog. She specializes in long-form digital content, website SEO, and competitive keyword research for small and local businesses. To better optimize blog content for search engine ranking, she uses a variety of AI tools.

Stefanie lives in Omaha, NE, and graduated from the University of Nebraska-Lincoln with a Bachelor of Journalism in Advertising and Public Relations in 2021. In her free time, Stefanie can be found singing with her professional vocal jazz group, researching video game lore, watching anime, or traveling.

Why Email Marketing Still Matters in 2025

Why Email Marketing Still Matters in 2025

Email marketing may seem old-fashioned in the current digital marketing landscape, but it's still a top marketing channel for businesses. Here's why email marketing still matters in 2025 and how it aligns with current digital marketing trends. Why Is Email Marketing...

Why Blogging Is a Good Content Strategy for Your Business

Why Blogging Is a Good Content Strategy for Your Business

Should you have a blog for your business? If your digital marketing goals are to boost your brand's visibility online, outperform competitors in SERPs, and demonstrate your authority to potential customers, a blog can help you achieve these goals. Here are eight...

Do You Need Organic Social or Paid Social?

Do You Need Organic Social or Paid Social?

Trying to choose between an organic social media strategy or a paid social media strategy? Before deciding how to promote your brand online, it's important to understand the differences between organic social media and paid social media, as well as how they can both...

How Your Business Can Build Trust with Online Customers

How Your Business Can Build Trust with Online Customers

When marketing your business online, one of your primary goals should be strengthening relationships with your customers. By focusing on authentic marketing, you can cultivate trust and form good relationships with your customers, which can help improve your brand's...

Holiday Marketing Strategies for Small Businesses

Holiday Marketing Strategies for Small Businesses

How your small business performs during the holiday shopping season can set the tone for the new year. Don't miss out on potential profits because your holiday marketing campaigns aren't ready in time or done well. Instead, follow these holiday marketing tips to get...

How Long Should Social Media Videos Be?

How Long Should Social Media Videos Be?

Video is the top-performing form of digital content, on social media, driving more engagement than any other social posting option. In fact, social media posts on X (formerly Twitter) with video see up to 10x more engagement. But incorporating video content into your...