PR Services
The award-winning PR experts at Lukas Partners are now part of the Hurrdat family. Our full-service PR company builds smart communication strategies to turn your brand’s story into headlines. Work with us today!
PR Campaigns with Real Results
Creighton University
- Goal: Raise national awareness for Creighton Economics Professor Ernie Goss, PhD
- Annual news placements: 1,730
- Annual audience reach: 1.3B
- Social shares: 2,300+ from The Guardian
- Reception: Billionaire Warren Buffett praised Dr. Goss via email for his timely PBS insights on tariffs
- Featured on: Newsweek, CBS News, Investing.com, Vox, NPR, Yahoo!, FOX News, iHeartRadio, Consumer Affairs, and Daily Mail
FNTS
- Goal: Promote new services and executives as industry thought leaders
- Annual news placements: 180
- Annual audience reach: 298M
- Annual ad Equivalency Value: $108M
Omaha Equestrian Foundation
- Goal: Promote FEI World Cup Finals
- News placements: 116
- Audience reach: 48.3M
UScellular
- Goal: Maintain brand awareness in Midwest
- Annual news placements: 1,240
- Annual audience reach: 72,400,608
Public Relations Expertise
We’re responsive, strategic partners who are trusted extensions of your team. We plug in wherever you need us—media training, content creation, or brand reputation management. With decades-long client relationships, we bring deep expertise and flexibility that helps your brand keep trust.
Strategic Planning & Consultation
Smart strategy, tailored to you and based by research. We help connect the dots between business goals, public perception, and PR tactics—so you’re not just making noise, you’re making headlines.
Media Relations & Media Training
We don’t just get your story out—we make sure it’s told well. With deep media connections, it’s easy for us to secure meaningful coverage and prep your executives or high-profile leaders for interviews and public appearances that spread the right message.
Advertising & Media Buying
We help you get the most value from your budget, using paid placements to boost your message where it matters most.
Internal Communications
We help leaders communicate clearly and confidently with employees, boards, and stakeholders—whether it’s drafting internal announcements, newsletters, or sensitive updates that need the right tone.
Compelling Content Creation
From blogs and social media posts to op-eds and thought leadership pieces, we develop content that tells a good story, builds credibility, keeps your message consistent across channels, and resonates with audiences.
Crisis Management
We’re not your “call-us-when-it’s-on-fire” team. We build proactive crisis response plans, train your spokespeople, and stay on retainer so if something happens, we already know what to do and can jump into action immediately.
Brand Reputation Management
We keep our ears to the ground and monitor what’s being said about your brand online. We’ll respond to social media comments and reviews in real time, so you stay ahead of the conversation—not behind it.
Results Tracking
We measure the impact of every PR campaign with detailed reporting on reach, advertising, and publicity value, so you can see exactly how PR is driving results for your bottom line.
Comprehensive PR Capabilities
We become your PR department. We tailor every strategy to your needs, adapt quickly, and build relationships that last forever.
- Draft & distribute news releases, statements, media kits, & executive messaging
- Media coaching for print, radio, and television
- Social media promotion & management
- Multimedia content creation
- Robust media list building
- Outreach expansion
- Develop proactive crisis plans & provide on-call support when needed
- Custom KPI tracking & reporting
Measurable Brand Success Stories
There’s a reason our public relations company has been named best in Omaha for 12 years in a row.
If you’re looking for public relations counsel you can count on, I’d definitely recommend Lukas Partners. As a team and individually, they’re adept at strategy, savvy about how to generate media interest, and willing to go the extra mile to make a project, event, or story pitch successful.
Lukas Partners’ media training helped me be more comfortable with the news media. It helped me gain confidence and be effective.
It takes a team effort to bring the community together to accomplish great things. But it also takes people with the right skills and experience to piece all the variables together. We found Lukas Partners to be the right fit for us and for our volunteers. They really maximized our efforts and demonstrated that they cared about this project as much as we do. They helped us build a solid campaign from the ground up and helped us overcome challenges along the way. I would have no reservation in recommending Lukas Partners to anyone considering a major fundraising effort. They consistently met and exceeded my expectations.
Meet Our Public Relations Team
Lukas Partners, a Hurrdat company, is a full-service PR firm in Omaha with more than 50 years of experience helping clients reach the right audience with the right messages. Headed by Joan Lukas, our award-winning Nebraska PR company has a storied history of executing effective strategies for corporate, small business, government, and nonprofit clients.
Since 1973, our PR and fund development experts have helped clients connect with the people important to them. Whether you’re looking for local support or national outreach, we craft smart communication solutions that build brand trust through third-party support and drive real-world results.
“We are at the ready, every minute of every day responding to the needs of our clients. Each of us at Lukas Partners has a deep passion for sharing our clients’ good work, and I truly believe at the centerpiece of everything we do is trust.”
– Joan Lukas, Vice President, Lukas Partners, a Hurrdat company
Let’s Tell Your Story
For smart public relations strategies, contact the experts at Lukas Partners! Or if you have broader advertising and SEO needs, connect with Hurrdat Marketing!