Why Web Design Matters for Your Brand
Your website is the foundation for all of your digital marketing efforts. It’s where you tell your brand’s story. It’s where you direct customers to learn more about your products or services. It’s where you house your content. It’s where the bulk of your SEO is concentrated. It’s where you send people who click on your emails and ads. It’s where you generate leads and drive more business.
When building a custom website for your brand, you need a solution that combines brand marketing and customer experience. After all, your website isn’t just your online identity—it’s also your most valuable sales tool. A good web design will give you a sleek look, modern functionality, and an easy-to-follow site structure along with conversion rate optimization that directs site visitors to important webpages.
How We Create a Website
Build on WordPress
When we design websites, we use WordPress. This open-source platform has a user-friendly content management system and works with thousands of trustworthy plugins. We can even teach you how to use it so that you’re empowered to make quick updates to your brand’s site when you need to.
Customize to Your Brand
Pre-built website templates require less time to design and can be a cheaper option, but they also make standing out from the online crowd harder. Our professional designers take the time to get to know your brand, your digital marketing goals, and your customers to design a custom website that fits your unique needs.
Design Simple Navigation
If visitors to your website can’t find what they need quickly, you might miss out on new customers. Our web design services include removing technical and visual roadblocks from your site structure and webpages to simplify navigation and improve overall user experience.
Use SEO Best Practices
Your website needs to be crawled and indexed by search engines for your brand to show up in search results for relevant queries. We incorporate SEO best practices in your website and URL structure to create clear navigation for both site visitors and search engines that helps you get found.
Focus on Conversions
Whether it’s a phone call, an email, or a purchase, the ultimate goal with your brand’s website is to get more conversions. We strategically design your website with conversion rate optimization in mind to help you point site visitors in the right direction and encourage them to take action.
Provide Ongoing Maintenance
The last thing you need when running a business is your website crashing. To help your brand avoid technical difficulties that could get in the way of your sales and operations, we conduct regular check-ins and offer basic maintenance for your website to ensure everything is running smoothly.
Get Started with Web Design
Interested in our web design services? Get in touch with the Hurrdat Marketing team today!