Struggling to find the best way to utilize their blog, Extra Space Storage turned to Hurrdat to start testing new content ideas and formats. After early success with these tests, Hurrdat collaborated with Extra Space Storage to build a blog strategy that could reach customers at the top of the sales funnel.
We built a strategy focused on evergreen content in select topic categories where the client could be a resource and an authority. Topic categories were targeted to reach audiences most likely to need self storage based on various life stages. These included:
- Home Organization
- Moving Tips
- City Guides
- Life Transitions (i.e., starting a family, retiring, etc.)
By focusing on these categories, determining post topics through extensive SERP analysis and keyword research, and developing in-depth content with the intent of engaging and informing the audience, blog traffic began to grow rapidly.
Work with Us
Let’s start the conversation about your business goals and work together to find the best solutions to move your marketing efforts forward. Get in touch with Hurrdat today!