Why Email Marketing Matters for Your Brand
Email marketing remains one of the most effective marketing strategies in the digital marketing industry. With drip campaigns, sales promotions, custom newsletters, event reminders, and more, you can strengthen brand awareness, directly reach qualified leads, and drive more business.
Email campaigns also support content marketing, social media marketing, and paid advertising efforts. Not only can emails be an additional channel for promoting brand content, but the data gathered through email can provide helpful insights into customer demographics as well.
How We Create an Email Marketing Strategy
Find the Best Software
We review email service providers and software options based on your brand’s digital marketing goals and present you with the best option. Then, we get your account set up and ready for your campaigns.
Gather Customer Information
If your brand hasn’t been collecting emails from customers, we find opportunities for email capture and customer data collection that help us build targeted and segmented lists for your campaigns.
Build Email Templates
Having branded email templates ready to go for campaigns is important. We design mobile-friendly templates with conversion-focused messaging to help you achieve your email marketing goals.
Automate the Campaign
Whether it’s a long-term drip campaign for your brand or a last-minute sales promotion during the holidays, we automate your email marketing to ensure your message finds customers at the right time.
Monitor the Data
Open rates and click-through rates can help us optimize your email campaigns. While your campaign is running, we review the results, run A/B testing, and make data-driven adjustments in real time.
Get Started with Email Marketing
Interested in our email marketing services? Get in touch with the Hurrdat Marketing team today!