With over 1,400 locations when this local search optimization project started, Extra Space Storage needed an efficient process that could maximize their presence in Google’s local pack, map results, voice searches, and directories across the web. Extra Space Storage approached Hurrdat to build and execute an enterprise-level local SEO strategy that would optimize their local listings and could be used for future listings.
We started by standardizing the client’s data so that they would have consistent address formatting across the web. From there, we took a hands-on approach to make sure each detail of Extra Space Storage’s local business listings was accurate and optimized before being uploaded into online local business directories. This included reviewing and optimizing the following on a location-by-location basis:
- Business Category & Subcategory
- Business Long & Short Descriptions
- Location-Specific Attributes
- Driving Directions
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Let’s start the conversation about your business goals and work together to find the best solutions to move your marketing efforts forward. Get in touch with Hurrdat today!