Allie Burkey

Allie Burkey
Updating Your Paid Advertising Strategy for COVID-19

Updating Your Paid Advertising Strategy for COVID-19

COVID-19 has disrupted business as know it. Companies have had to make decisions about whether to continue operating while following social distancing guidelines or temporarily close—and they've had to quickly adjust their operations and decide where to move forward...

It’s Time to Start Optimizing PPC for Voice Search

It’s Time to Start Optimizing PPC for Voice Search

In case you missed it, we’re in the middle of the “Voice Search Revolution.” Voice search is quickly becoming the go-to method of search, thanks to voice-enabled digital assistants like Siri and Alexa. It’s convenient, it’s faster than typing, and it’s ideal for...

Your Digital Marketing Guide to Targeted Advertising

Your Digital Marketing Guide to Targeted Advertising

Every time someone searches on Google, clicks on a webpage, checks into a certain location on Facebook, or buys something online, they’re leaving a trail of breadcrumbs (or rather, cookie crumbs) for businesses and brands like yours. But how do you gather and leverage...