Austin Plourde

Austin Plourde

Austin is a Content Strategist at Hurrdat, where he conducts competitive analyses, title tag and meta description optimization, and keyword research to write high-performing landing pages, website content, and blog posts. Austin has more than seven years of experience in content writing and received the Nebraska Press Association award for sports feature writing in 2023. He has worked with S&P 500 clients and small, local businesses. Projects Austin has worked on include SEO-focused blogs, client website projects, and more. Austin enjoys constantly learning new digital marketing and SEO tactics that he can use in his work for clients.

Austin lives in Bellevue, Nebraska, graduated from Doane University with a major in Journalism and Media, and enjoys spending time with his family, becoming a Pokémon master, and reigning as the Elden Lord of the Lands Between.

4 Reasons Why Your Email Outreach Isn’t Working

4 Reasons Why Your Email Outreach Isn’t Working

Despite how much time you spend growing your email list and designing the perfect email, there's always a chance your email marketing campaigns might fall short of expectations. Both warm email outreach and cold email outreach can fail for a number of reasons....

Topic Clusters: What Are They & What Do They Do?

Topic Clusters: What Are They & What Do They Do?

Struggling to reach an audience with your website content? An effective part of any content marketing strategy is to create topic clusters, which can help increase your search engine visibility to potential customers. Read below to learn more about what SEO topic...

How to Do A/B Testing

How to Do A/B Testing

One of the most widely used tools for making informed, data-driven decisions is an A/B test. In fact, marketers who utilize them find that one out of eight A/B tests is shown to drive significant change in metrics. Learn the ins-and-outs of A/B testing in marketing...