Chelsea Miner

Should You Be Repurposing Old Content?

Should You Be Repurposing Old Content?

Creating and posting content is vital to your online presence, but putting out new material takes a lot of time and effort. This is where repurposing old content can be helpful. By taking existing blog posts, podcasts, videos, infographics, and other forms of digital...

Using Website Heat Maps to Understand Customer Behavior

Using Website Heat Maps to Understand Customer Behavior

Whether your goal is reducing cart abandonment on an e-commerce website, getting users to respond to a CTA, or simply seeing if site visitors like your website content, including heatmapping as part of your website optimization strategy is a simple yet powerful way to...