Mailchimp is one of the most popular email marketing tools. However, your business may be looking for alternatives with lower prices, a simpler and more intuitive interface, or specific features that better suit your email marketing needs—like advanced segmentation...
Haley Elder
Haley is a Content Strategist at Hurrdat, where she writes a variety of content to help shape the digital identities of clients large and small. Her work includes in-depth competitive analysis and keyword research to create compelling blog posts, website copy, meta descriptions, and SEO titles.
Haley’s writing career began at the University of Nebraska-Lincoln, where she studied journalism and advertising, and worked at The Daily Nebraskan. Now a resident of her hometown Omaha, Haley loves doing yoga, hiking, sculpting, and playing with her cat, Matcha.
Buyer Personas: What They Are & How to Create Them
A buyer persona helps brands identify and target certain buyers within their audience for a successful marketing campaign. Check out our guide on how to build a buyer persona that goes beyond the basics—and take advantage of our template! What Is a Buyer Persona? A...
Top Social Media Scheduling Tools for Businesses
Keeping up with a business' social media presence requires a lot of time and dedication. Whether you're a content creator, business owner, or social media manager running others' accounts, these top social media scheduling tools can save you time, allow you to plan...
Best Service Page Design Examples
A website service page gives visitors an explanation of how your company's services might benefit them. When designing a service page, it's important to keep search engine optimization, visual appeal, content quality, and brevity in mind. In this post, we'll cover...
Guide to LinkedIn Marketing for Businesses
As the largest professional network in the world, LinkedIn is a valuable tool for your business's B2B marketing strategy. With a well-defined LinkedIn marketing strategy, you can generate leads, build your brand identity, grow your professional network, and showcase...
Top Influencer Marketing Tools Your Business Needs
Creating or leveling up your influencer marketing strategy starts with finding the right tools for the job. Whether you need help connecting with the perfect creators in your niche or tracking your influencer marketing campaign performance, these top influencer...
What You Need to Know About Google Analytics 4
On July 1, 2023, Google will cease collection of website data through Universal Analytics (UA) and shift entirely to Google Analytics 4 (GA4). With new features including enhanced privacy controls that help protect customer data, advanced reporting, and more, your...