Competing for organic traffic and impressions against more established brands? With the rise of zero-click search and Google machine learning, you have opportunities to get in front of people without ranking in top results. Publishing authoritative content with support from AI can put your brand in places that matter. See how Hurrdat helped a new media network grow with smart AI-assisted content marketing strategies.
Challenge: Organic Visibility as New Brand in Niche Market
Many startups find it difficult growing targeted brand recognition while competing against high authority websites in SERPs, but our client’s challenges also included a niche audience and limited resources. We needed to deliver a budget-friendly content strategy that would be scalable and impactful. Enter an AI-assisted content plan.
Solution: Create AI-Assisted Blog Posts at High Volume
We analyzed competitors, high-volume queries, and gaps in existing search content to identify underserved topics and keyword opportunities within our client’s niche.
Next, we mapped out a long-term content plan to maximize performance within their tight budget and small team. That content strategy prioritized Google E-E-A-T principals, all stages of the buyer’s journey, and high-volume output with sustainable pacing.
Then, our team utilized AI tools to draft outlines and blog posts. All were edited, fact-checked, and optimized for Google SGE, People Also Ask (PAA) results, and featured snippets by our human experts to boost overall SERP visibility.
Results: Increased SERP Visibility & Impressions
Over 16 months, Hurrdat published roughly 160 blog articles for this emerging media network. We also regularly monitored performance, updating content to reflect ranking changes and shifts in search results.
Key Takeaways From AI Content Marketing Project
This project demonstrates that with careful and considerate use of AI, you can drive organic traffic while reducing content marketing costs. With the right blend of AI-assisted drafting and human refinement, brands can produce a higher volume of targeted, authoritative content that improves performance in relevant search results.
Driving organic traffic and exposure for emerging media networks is just one way our Omaha marketing agency supports local businesses. We’re proud to offer expert marketing services, like on-page SEO and content marketing, that boost visibility and help your company serve our community better. Start growing your business with us today!
