Discover the differences between Wordpress and Shopify—including features, pros and cons, and more—to determine the best e-commerce platform builder for your business. WordPress vs Shopify What Is WordPress? What Is Shopify? Which Platform Is Right for You? WordPress...
Mason Petersen
On-Page vs. Off-Page SEO: How to Understand & Use Both
Search engine optimization can typically be separated into two broad categories: on-page SEO and off-page SEO. Together, these processes work to improve visibility, drive traffic, and establish a digital presence. Learn more about the differences between on-page and...
What Does the Rise of Zero-Click Searches Mean for Your Business?
In recent years, as many as 57% of mobile and 53% of desktop users don't click on any results on the search engine results page (SERP)—and this percentage has been consistently rising. By adapting to the rise of zero-click searches, your business can continue reaching...
Your Guide to Creating a Mobile-Friendly Website
A mobile-friendly website is designed to work seamlessly across all devices. Mobile-friendly design improves user experience and site navigation, and it can help you show up in relevant search engine results pages (SERPs). In fact, Google predominantly uses the mobile...