HubSpot is a leading customer relationship management (CRM) system known for its all-in-one capabilities, but it’s not the only solution on the market. If your business is searching for an alternative CRM tailored to your goals, here are the top eight HubSpot competitor tools.
ActiveCampaign
- Price: Paid plans starting at $15/month
- Experience Level: Intermediate
- Business Size: Small to midsize
- Best For: Marketing automation, email campaigns, e-commerce
ActiveCampaign stands out as a top choice for those prioritizing powerful email marketing tools because of its automation, high email deliverability rate, lead generation, and CRM capabilities. The platform allows users to design complex email sequences and workflows, track engagement, and manage leads across multiple channels. ActiveCampaign’s tagging, segmentation, and scoring features make it highly customizable for personalized outreach. Users also have access to analytics for tracking performance, tools for organizing customer data in one place, and integrations with popular applications like Shopify, Slack, and Postmark.
| Pros | Cons |
| User-friendly design | No free plan |
| Highly customizable | Slight learning curve for beginners |
| Robust automation tools | More advanced features only available at higher tiers |
Brevo
- Price: Free features; paid plans starting at $9/month
- Experience Level: Beginner
- Business Size: Small
- Best For: Cost-effective email and SMS marketing, transactional emails
For businesses with smaller budgets, Brevo (formerly known as Sendinblue) is largely considered to best CRM for small businesses. This HubSpot competitor offers affordable CRM and SMS marketing with a focus on customer engagement. Known primarily for its email marketing capabilities, Brevo offers a wide range of tools for organizing audiences, managing essential messaging, and automating campaigns. Integrations with e-commerce platforms and personalization options enhance its effectiveness for startups and small businesses. While it may lack some advanced CRM features in comparison to HubSpot, its simplicity and efficiency make it a practical choice for businesses with straightforward needs.
| Pros | Cons |
| Affordable pricing and a robust free plan | Limited CRM features and integrations compared to more advanced platforms |
| User-friendly design | Fewer customization opportunities for workflows and dashboards |
| Strong SMS and email marketing tools | Hidden and extra costs for certain features |
EngageBay
- Price: Free features; paid plans starting at $14.99/month
- Experience Level: Beginner
- Business Size: Small
- Best For: Affordable all-in-one sales, marketing, and customer support
EngageBay is an all-in-one CRM solution combining essential lead management, marketing automation, and sales functionalities into one platform—making it an ideal, cost-effective HubSpot alternative for small businesses and startups. While its analytics tools are limited compared to HubSpot, EngageBay provides ample features to foster customer connections and grow brand awareness. This all-in-one suite lets users manage email campaigns, social media, and customer relationships, track deals in sales pipelines, and automate tasks with ease. EngageBay’s straightforward interface and customizable workflows streamline processes, requiring minimal training to get started.
| Pros | Cons |
| Easy-to-use CRM | Fewer integrations compared to more advanced platforms |
| Reliable and responsive customer support | Less advanced analytics and reporting tools than some competitors |
| Customizable workflows for marketing and sales automation | Templates and landing page editors have some limitations |
Freshsales
- Price: Free features; paid plans starting at $11/month
- Experience Level: Intermediate
- Business Size: Small to midsize
- Best For: AI-powered CRM, sales, and lead generation
Designed with sales-driven organizations in mind, Freshsales offers AI-powered lead scoring and contact management through Freddy AI. With built-in calling, email tracking, and custom pipelines, this CRM enables sales teams to focus on high-priority leads and streamline follow-ups. Freshsales integrates with other Freshworks products, providing an end-to-end customer engagement experience. Users can also utilize customizable reports and visual sales funnels to monitor performance. Freshsales is made for businesses focusing primarily on sales and lead engagement.
| Pros | Cons |
| User-friendly interface | Fewer third-party integrations than other platforms |
| Customizable workflows and pipelines | Basic automation compared to more advanced solutions |
| AI-powered features integrated throughout the platform | Limited features available on the free plan |
Ontraport
- Price: Paid plans starting at $24/month
- Experience Level: Advanced
- Business Size: Small to midsize
- Best For: Lifecycle marketing, e-commerce, custom workflows
Ontraport is a powerful marketing automation and CRM system ideal for businesses looking to scale while focusing on process automation. Though this HubSpot alternative has a steep learning curve, it’s well worth the investment for companies that need advanced workflow automations, personalized landing pages, and robust e-commerce tools. Ontraport helps you attract, engage, and convert leads with comprehensive reporting, tracking, and analytics. Additionally, its customization options allow businesses to craft unique customer journeys, making it a valuable tool for lead engagement and revenue generation.
| Pros | Cons |
| Highly customizable workflows | Very steep learning curve |
| Robust e-commerce features, especially for digital or service-based businesses | More expensive than competitors, with no free plan available |
| Advanced automation tools | Fewer native integrations than other comparable platforms |
Pipedrive
- Price: Paid plans starting at $24/month
- Experience Level: Beginner
- Business Size: Small to midsize
- Best For: Sales pipeline tracking
If you’re looking for a CRM that streamlines sales with an easy-to-navigate design, Pipedrive might be the right choice. Its intuitive drag-and-drop interface makes it easy to organize leads, set up activities, and track sales progress. Designed specifically to optimize the sales process, Pipedrive offers features like deal-tracking, basic email automation, and fully customizable pipelines. The platform’s goal-oriented setup and real-time notifications make it ideal for medium-sized teams focused on converting leads and quickly closing important deals.
| Pros | Cons |
| Great reporting features for tracking team activities and sales | No free plan available |
| Lots of third-party integrations with sales and productivity apps | Limited customization options |
| Easy-to-use, drag-and-drop interface | Speed and quality of customer service lack compared to competitors |
Salesforce
- Price: Paid plans starting at $25/month
- Experience Level: Advanced
- Business Size: Midsize to large
- Best For: Marketing automation, custom workflows, sales and service management
When it comes to the best CRMs on the market, Salesforce is a top contender. As a leader in CRM solutions for enterprises, Salesforce offers an extensive suite of tools for customer engagement, data analysis, and multi-departmental collaboration. Its highly customizable platform supports sales, marketing, and service departments, allowing businesses to tailor workflows, automate tasks, and integrate with thousands of third-party apps such as Google Workspace, Quickbooks, and Mailchimp. While it comes with a higher cost and a sharp learning curve, Salesforce’s scalability, advanced analytics that offer detailed customer insights, and AI-driven tools with Einstein make it invaluable for businesses that are managing complex operations and aiming for long-term growth.
| Pros | Cons |
| Advanced workflows and customizable automations | Steep learning curve |
| Powerful AI tools for smarter decision-making | No free plan available; costs escalate quickly for higher tiers |
| Offers good scalability | Initial setup and configuration require time and expertise |
Zoho CRM
- Price: Free features; paid plans starting at $20/month
- Experience Level: Intermediate
- Business Size: Small to midsize
- Best For: Managing customer relationships, custom automations
Zoho CRM is a scalable and affordable CRM solution, offering tools that span sales, customer service, and marketing needs, making it a popular choice for growing businesses. With features like lead management, task management, and social media integration, Zoho enables your company to personalize interactions and organize customer data effectively. The extensive app ecosystem and integrations allow businesses to expand CRM capabilities, incorporating AI-driven insights through Zia, advanced analytics, and mobile support.
| Pros | Cons |
| Comprehensive suite of tools | Slight learning curve due to the abundance of features |
| Scalable for growing businesses | Interface can feel complex and cluttered without customization |
| Strong third-party integrations | AI-powered features are available only at higher tiers |
How We Chose the Best Alternatives to HubSpot
In order to best serve businesses of all sizes and skill levels, we prioritized finding a range of options—from affordable, intuitive CRMs with a gradual learning curve to platforms with good scalability and advanced automation and data analysis tools. All the options in our list include a wide variety of features to help you find the perfect CRM for your goals.
When choosing an alternative to HubSpot, consider your business’ unique needs, such as budget, ease of use, customization level, automation capabilities, and integration requirements. Assess the scalability of the CRM, support resources, and the features most critical to your business.
Frequently Asked Questions About HubSpot Alternatives
Are there free CRM alternatives to HubSpot?
Yes, there are several free HubSpot alternatives like Zoho CRM, EngageBay, Brevo, and Freshsales that offer free plans with essential features. Free plans typically cover basic contact management and some automation, but access to more advanced features may require upgrading to paid tiers.
Can I migrate my data from HubSpot to a new CRM?
Most CRM systems—including Zoho, Salesforce, and ActiveCampaign—offer data migration tools or support for transferring contacts, emails, deal stages, and some automation workflows from HubSpot. However, some advanced workflows and custom fields may require manual adjustments post-migration.
What integrations do these alternatives to HubSpot support?
Many HubSpot alternatives integrate with popular tools like Google Workspace, Microsoft 365, Slack, e-commerce platforms like Shopify and WooCommerce, and marketing tools like MailChimp. While some platforms offer direct integrations, others rely on Zapier for expanded compatibility.
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