Challenge: No Page for Popular Service
Midlands Family Urgent Care lacked a dedicated service page for DOT physicals, meaning they were missing out on online visibility, website traffic, and brand recognition compared to competitors when users searched for this popular service.
Solution: Strategized a Competitive Service Page
Hurrdat built out a page for DOT physicals at Midlands Family Urgent Care to increase visibility, improve brand recognition, and gain market share.
Step One: Conducted Keyword Research
We compiled a list of high-volume primary and adjacent secondary keywords. These keywords covered general terms like “DOT physical,” location-based phrases like “DOT physical near me,” and similar queries like “CDL physical” and “physical for CDL license.” Our keyword list also included relevant content topics like what to expect at a DOT physical, requirements, price, and other frequently asked questions.
Step Two: Completed SERP & Competitive Analysis
We conducted a SERP analysis to identify high-ranking competitors for our target keywords and analyzed their on-page SEO elements like title tags, URL structure, and meta descriptions. We also reviewed their page copy for structure, content topics, CTA placements, and frequently asked questions. We also consulted Google’s People Also Ask results for more FAQ ideas.
Step Three: Finalized & Implemented Content Strategy
We used a similar layout to other Midlands Family Urgent Care service pages for a consistent user experience. Then we optimized the H1 title and metadata with primary keywords. We also used conversion-focused buttons throughout the page accompanied by short, engaging CTAs.
Results: Ongoing Growth in Impressions & Unbranded Keywords
Key Takeaways From Midlands Family Urgent Care Project
The success of Midlands Family Urgent Care project demonstrates the importance of dedicated service pages with strategic keyword optimization and relevant, up-to-date information that’s human-first. To improve your own website’s traffic and positions in organic search results:
- Target high-volume keywords, secondary keywords, and additional, related content topics
- Feature keywords in page titles and metadata to clearly communicate your relevance to search engines and rank higher for related search intents
- Use non-branded keywords that target a popular service to reach potential customers not already familiar with your brand
- Create clear and concise service pages that prioritize user experience and completely answer users’ questions
- Provide users with a simple way to navigate between pages, as well as prominent, conversion-focused buttons with short CTAs
Think you’re missing out on SEO and content opportunities on your healthcare website? Hurrdat is an Omaha marketing agency with comprehensive marketing services to help your business grow and serve the community better. Get started today!
