Challenge: Unorganized Local Search Presence Across Multiple Locations
West Gate Bank came to Hurrdat looking for ways they could improve their visibility in the local markets they serve. With an unorganized local search presence, the client needed help developing a consistent plan to improve their visibility in search, maps, and directory results.
Solution: Multi-Location Local Search Strategy
To help West Gate Bank improve visibility and performance across search, maps, and directories, Hurrdat executed a full-scale local SEO strategy that followed industry best practices. The goal was to clean up inconsistent location data, optimize listings to improve discoverability, and complete ongoing maintenance to drive continued growth over time.
Step One: Conducted Local Listing Audit & Standardized NAP Data
We began by auditing all existing location listings and identifying inconsistencies in the client’s name, address, and phone number (NAP) data across platforms. Once discrepancies were found, we developed a standard format and cleaned up NAP data across Google Business Profiles and hundreds of third-party directories.
Step Two: Optimized Business Profiles by Location
After aligning listings’ NAP data, we optimized each business location’s online presence with relevant business categories, unique business descriptions, high-quality photos, strong products and services, and location-specific attributes—ensuring every profile was informative and competitive.
Step Three: Ongoing Local Directory Management
On a monthly basis, our local SEO team monitored and optimized West Gate Bank’s listings, including suppressing duplicate listings, overriding third-party data errors, updating business information, and managing reviews. This ongoing management ensured our banking client’s local presence remained consistent and accurate across all platforms.
Step Four: Tracked High-Impact Metrics
We tracked the performance of Google Business Profiles and third-party listings monthly, using impressions, phone calls, website clicks, and direction requests to evaluate growth. This allowed us to measure success in real-time and continue refining the strategy for stronger results.
Results: 289% Increase in Google Maps Views
West Gate Bank saw significant improvements in local visibility shortly after launch, with results continuing to grow over time. Comparing the first month to the most recent:
Impression Growth
- Google Search Views: +270%
- Google Maps Views: +289%
- Total Listing Impressions: +247%
Google Business Profile Actions
- Phone Calls: +385%
- Website Clicks: +209%
- Get Directions: +184%
Key Takeaways From West Gate Bank Project
This project demonstrates how even regional businesses can significantly increase visibility with the right local SEO foundation. A proactive strategy that includes regular maintenance, data cleanup, and reputation monitoring can deliver real results.
- Clean and unify your business data (NAP) across all listings to improve trust and search accuracy
- Choose relevant categories and optimize each location’s description to boost visibility for local intent searches
- Suppress duplicate or incorrect listings to avoid customer confusion and ranking issues
- Monitor and respond to customer reviews to stay engaged and improve local authority
- Treat local listings as living digital assets that require ongoing updates and attention
Want to improve your local search presence and drive more conversions? Hurrdat has marketing services that can help you build a scalable SEO strategy that suits your unique needs. Contact us today!
