Bill Hipsher

SEO News You Should Be Reading

SEO News You Should Be Reading

SEO is constantly changing and to say that what you're doing today will work six months from now, isn't a sure thing. That's why it's important to know where to look for good information. Good SEO requires knowing what's going on within the industry and adapting along...

The Difference Between Manual Actions and Algorithm Changes

The Difference Between Manual Actions and Algorithm Changes

Losing traffic to your website is never something you want to happen, but it can and will happen from time to time. Small losses shouldn't be a major concern. When the loss is drastic, however, that's when you should take a closer look. In most cases, giant drops in...

Why You Need Plain Text Emails

Why You Need Plain Text Emails

Plain text emails, while not the most appealing to send as a business, are designed in such a way to give you an escape route when an HTML email goes wrong. No company wants to resort to a last-ditch effort to make sure their emails are viewable, but in some instances it’s necessary. HTML emails aren’t foolproof or 100% perfect.