Brittany Sampy

4 Ways Email Marketing Can Help Your Business

4 Ways Email Marketing Can Help Your Business

Email marketing is one of the most cost-efficient digital marketing strategies for businesses, generating an average of $44 for every $1 spent. In addition, it's one of the easiest ways for businesses to create subscriber lists, keep in touch with existing and...

How Are YouTube Views Calculated?

How Are YouTube Views Calculated?

When measuring the success of video marketing efforts on YouTube, many marketers will use metrics like views to understand their video content performance. But what's considered a "view" on YouTube? Better yet, how does YouTube count views? Let's take a closer look....