Email marketing is one of the most cost-efficient digital marketing strategies for businesses, generating an average of $44 for every $1 spent. In addition, it’s one of the easiest ways for businesses to create subscriber lists, keep in touch with existing and potential customers, develop new business leads, and create brand trust. Let’s take a closer look at how email marketing can benefit your business.
Build Customer Lists
An effective email marketing strategy can help you grow your email lists organically. In other words, you don’t have to spend a bunch of money purchasing email lists that may or may not include your target audience.
Whether through newsletter signups, product purchases, service inquiries, or contact form submissions on your business website, you can collect email addresses and other important contact information directly from customers and people who are interested in what your business has to offer.
This can help improve the success of your email campaigns since you’re targeting contacts who are less likely to click unsubscribe and more likely to open your emails and take advantage of offers and deals.
Communicate with Customers
Unlike other advertising avenues that are more competitive for customer attention, emails go directly to the inboxes of your customers, which makes email marketing one of the best ways for your business to keep in touch with new and existing customers.
Emails gives you a quick, convenient way to let customers know about changes to your store hours, new products or services that are available, timely discounts, company announcements, and much more.
Not to mention, when done well, email communication can seem personal and intimate, as though you’re speaking to a single customer about their interests or needs. This can actually help build relationships with your customers and keep them engaged, which can ultimately lead to more business for you.
Drive New Leads
Did you know 59% of people say email marketing influences their decisions when making a purchase? That’s lead generation—and brand visibility—you don’t want to miss out on.
Turning quality leads into customers is the goal, but first, you have to get potential customers there. With email capture strategies, you can get more leads through your website, your social media pages, and other places online, which can help you build your email list and keep leads moving further down the sales funnel.
Email marketing can even work for retargeting former customers who may be ready to make a purchase or sign up for services with your business again.
Strengthen Brand Trust
In addition to promoting your products or services and connecting with leads, email campaigns can help position your business as a thought leader in your industry and as a trustworthy solution for your customers.
By demonstrating why your business is the best, you can leave a positive brand impression with your customers. This could be done through informative newsletter content, sharing accolades you’ve received in your field and industry, or even showcasing local news stories about your business.
Building trust with your email subscribers can help you stay top of mind with customers and continue to drive new business through email marketing efforts.
Need an email marketing strategy for your brand? Hurrdat can help with email marketing services that are designed to help with lead capture, sales promotions, communication with customers, and more.