Dan Hoppen

Understanding Google’s Core Web Vitals

Understanding Google’s Core Web Vitals

How do you know if you're delivering a quality user experience on your website? You're probably tracking a number of website metrics already, but you might also consider monitoring Google's Core Web Vitals to get a better idea of your website's performance. Below,...

Create Better Marketing Emails with These 12 Tips

Create Better Marketing Emails with These 12 Tips

Customers are constantly bombarded with emails, which can make grabbing their attention through email marketing difficult. But it's not impossible! With effective copywriting, a sense of urgency, and good design, your business can entice customers to open your emails,...

How to Optimize Images for Google

How to Optimize Images for Google

Are the images on your website optimized for search engines? If not, you could be missing out on valuable organic traffic from Google, where image searches are a growing trend. By implementing search engine optimization (SEO) techniques with website images, you can...

7 Small Business Holiday Marketing Tips

7 Small Business Holiday Marketing Tips

Is your small business getting ready for Black Friday and Cyber Monday? How your business performs during the holiday shopping season can set the tone for the rest of the year and into the new year. With Americans spending more than $465 billion on holiday gifts, you...

Why Small Businesses Need Local SEO

Why Small Businesses Need Local SEO

Take out your phone, open Google, and search "best Italian restaurant." What do you see? The top results usually aren't the best Italian joints in America—and likely aren't part of a massive chain. They're often locally-owned restaurants in your city that are close to...

6 Ways to Optimize Your Content for Voice Search

6 Ways to Optimize Your Content for Voice Search

Voice search is redefining the way marketers think about creating content for SEO. Currently, 65% of adults use voice search at least once a day, and that percentage is expected to increase in coming years as more voice assistant technology is developed. What does...