Kennedy is the Content Director at Hurrdat, where she works to develop content marketing strategies for local and national clients. She manages a team of content strategists and editors who write compelling, web-optimized copy and conduct thorough competitive analyses and keyword research. Kennedy works to reach target audiences at various points in the sales funnel through evergreen blog strategies, SEO-focused website builds, optimized landing pages, and content repurposing.
Kennedy is originally from Grand Island, NE and has a Master of Science in Digital Marketing from the University of Colorado Denver. In her free time, she enjoys reading, crocheting, and watching cooking competition shows.
These are posts that Kennedy has contributed their expertise to.
Google recently released Google Web Stories, joining a growing number of platforms that offer a story feature for content creation. Google Web Stories work slightly differently than social media stories, but they pose a unique opportunity for brands and businesses to...