COVID-19 has reshaped the way businesses interact with their customers. As daily life changed throughout the pandemic, brands had to adjust sales strategies and adapt to global restrictions with their marketing plans. While global ad spend declined 4.2% in 2020,...
Consumers have grown tired of being bombarded with targeted ads from brands. Even though these targeted ads are based on consumers' interests, the sheer amount of ads consumers are exposed to online every day has created a sense of ad fatigue. While you might think...