Lizzie Erftmier

Lizzie Erftmier
PPC Advertising Tips: 10 Mistakes to Avoid in Your Campaigns

PPC Advertising Tips: 10 Mistakes to Avoid in Your Campaigns

Starting a pay-per-click (PPC) campaign for your business this year? PPC advertising can be a great way to reach new customers and boost website traffic. To ensure your paid search advertising efforts run smoothly, you'll want to avoid these ten pay-per-click campaign...

What Are the Most Important Metrics for a Website?

What Are the Most Important Metrics for a Website?

Looking to improve and optimize your website? Keeping an eye on your website metrics can help you better understand how well your website performs. In this guide, we'll walk you through what web metrics are, why they matter, and which metrics are the most important to...

Instagram Reels: What Are They & How Can Brands Use Them?

Instagram Reels: What Are They & How Can Brands Use Them?

In August 2020, Instagram announced its latest content feature, Instagram Reels, would finally be available globally. The new Instagram feature is generally considered to be Facebook’s attempt to compete with TikTok, but what exactly are Instagram Reels, and should...