Top Influencer Marketing Tools Your Business Needs

by | Last updated Feb 6, 2024 | Digital Marketing

Creating or leveling up your influencer marketing strategy starts with finding the right tools for the job. Whether you need help connecting with the perfect creators in your niche or tracking your influencer marketing campaign performance, these top influencer marketing tools make it easier for your business to form and maintain high-quality partnerships with the best social media influencers.


BuzzStream

  • Ease of Use: 4/5
  • Experience Level: Intermediate
  • Price: Free features, paid plans starting at $24/month
  • Platforms: Blogs
  • Best for: Outreach, Link Building, Relationship Management

Looking for an influencer database to make outreach easy? BuzzStream is a great influencer marketing tool for brands wanting to prioritize link building. Research, follow-up, and tracking reply rates are automated from this platform, so you can find influencers and build relationships in a more organized way. You can even customize your research workflow to help narrow down the list of influencers you want to contact or use BuzzStream’s automated prospect list from any search engine results page (SERP) or list of URLs.

BuzzSumo

  • Ease of Use: 4/5
  • Experience Level: Beginner
  • Price: Free features, paid plans starting at $119/month
  • Platforms: Facebook, Instagram, TikTok, X, YouTube
  • Best for: Content Research, Social Listening, Trend Analysis

If you’re struggling to connect with the right audience on social media, BuzzSumo could help. As one of the best influencer marketing tools for finding creators with authority, BuzzSumo looks beyond follower count to see which influencers truly get high engagement in your niche. Businesses love this influencer marketing platform’s content discovery and trend identification features, which pull from up to five years’ worth of data. And BuzzSumo has a free archive of over eight billion articles, webinars, and reports to help you continually improve your creator-led marketing strategy.

CreatorIQ

  • Ease of Use: 3/5
  • Experience Level: Advanced
  • Price: Contact for pricing
  • Platforms: Facebook, Instagram, Pinterest, TikTok, X, Youtube
  • Best for: Campaign Management, Influencer Identification

CreatorIQ is a private marketplace for brands to build their own community of influencers. Here, creators are indexed by algorithm, not opt-in, so you aren’t limited in your choices. Along with a comprehensive search and scoring tool for influencers, this all-in-one platform includes a social CRM, campaign management and payment tracking functions, social media monitoring insights and predictive forecasting, email lead management, and user-generated content (UGC) management systems, so businesses can control campaigns, monitor influencers’ performance, and collaborate with partners all within a centralized portal.

Grin

  • Ease of Use: 5/5
  • Experience Level: Beginner/Intermediate
  • Price: Free features, contact for pricing
  • Platforms: Facebook, Instagram, Pinterest, TikTok, X, YouTube
  • Best for: Analytics, Relationship Management

No matter the size of your brand, Grin can help you connect with and build genuine relationships with influencers. Grin focuses on social media influencer marketing for e-commerce businesses, offering integrations with major shopping platforms and a free Chrome extension for quick stats on any influencer’s profile. You can seamlessly discover and communicate with creators or track your ROI thanks to this tool’s intuitive collaboration workflows, automated campaign management features, and customizable reporting options. Grin’s user-friendly interface make it a perfect choice for businesses relatively new to influencer marketing.

Heepsy

  • Ease of Use: 4/5
  • Experience Level: Beginner
  • Price: Free features, paid plans starting at $49/month
  • Platforms: Instagram, TikTok, Twitch, YouTube
  • Best for: Analytics, Influencer Identification

For businesses that are just starting their influencer search, Heepsy is the go-to influencer marketing tool for discovery. The product’s advanced search filters help brands sort through over 11 million influencers on various social media platforms, so you can easily find creators who fit your brand based on their location, content category, audience size, and engagement rates. You’ll also be able to quickly review an influencer’s content history, style, existing partnerships with your competitors, and their estimated cost to collaborate to decide if an influencer is a good fit for your brand.

IZEA

  • Ease of Use: 3/5
  • Experience Level: Beginner
  • Price: Paid plans starting at $149/month
  • Platforms: Blogs, Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitch, X, YouTube
  • Best for: Analytics, Campaign Management, Relationship Management

IZEA has been a leader in the influencer marketing scene for nearly two decades, making it a strong, well-rounded tool for today’s businesses. This influencer marketing platform streamlines the process of finding and connecting with creators, managing campaigns, and exploring analytics. If your goal is to enhance brand visibility through authentic creator-driven campaigns, you’ll appreciate how well IZEA does sponsored content and paid partnerships. Plus, influencers who partner with you won’t be visible on the platform to your competitors. So whether you’re a beginner or experienced in influencer marketing, IZEA’s robust suite of tools is ideal for medium to large businesses looking to grow their influencer marketing efforts.

Klear

  • Ease of Use: 4/5
  • Experience Level: Beginner/Intermediate
  • Price: Contact for pricing
  • Platforms: Instagram, TikTok, X, YouTube
  • Best for: Influencer Identification, Social Listening

Brands with international audiences should consider Klear. This global influencer marketing tool features over 30 million influencers in over 60,000 categories across a wide range of countries and languages. Its advanced search feature goes beyond basic demographics to reveal insights about creators’ content (including performance on individual posts), audience engagement, and interests, allowing brands to pinpoint influencers who align closely with their target audience and values. Klear can also help you with influencer outreach and booking, in addition to tracking your influencer marketing campaigns alongside industry benchmarks. This platform’s influencer search tool, which analyzes X creators’ profiles and audience quality scores, is especially popular for brands who frequently post to X.

NeoReach

  • Ease of Use: 3/5
  • Experience Level: Intermediate/Advanced
  • Price: Contact for pricing
  • Platforms: Blogs, Facebook, Instagram, Snapchat, TikTok, Twitch, X, YouTube
  • Best for: Campaign Management, Outreach, Relationship Management

For larger companies, NeoReach is a great influencer marketplace to use when searching for new influencer partnerships. NeoReach has over three million users in its influencer database, which you can search using targeted keywords and advanced filters. Once you’ve found your matches, NeoReach helps your brand build and manage relationships with influencers with key features like automated outreach, a personalized influencer CRM, and customized contracts. This influencer marketing tool simplifies influencer introduction and contract negotiation to help maintain ongoing relationships for longer-lasting influencer partnerships.

Pitchbox

  • Ease of Use: 3/5
  • Experience Level: Intermediate/Advanced
  • Price: Paid plans start at $495/month
  • Platforms: Blogs
  • Best for: Analytics, Outreach, Link Building

If your business is trying to build a quality backlink profile, you can strengthen your link-building strategy with Pitchbox. Ideal for brands looking for bloggers, Pitchbox helps you quickly find creators and communicate with them via personalized outreach and follow-up emails. Users like that you can segment outreach lists and integrate this tool with various CRM systems and analytics platforms. Pitchbox reports give brands an in-depth look at their campaign performance to help your company make data-driven decisions on future partnerships. And this influencer marketing platform has many collaborative features that allow multiple team members to work together on influencer campaigns.

Traackr

  • Ease of Use: 4/5
  • Experience Level: Advanced
  • Price: Contact for pricing
  • Platforms: Facebook, Instagram, Pinterest, TikTok, X
  • Best for: Influencer Identification, Relationship Management

If you’re planning on using influencer marketing to boost your traffic on e-commerce websites, look to Traackr. Traackr is well-rated by users for its easy UX and quality of customer support. It features a data-driven approach to influencer marketing, helping users find influencers, coordinate deals, and execute campaigns with ease. What sets Traackr apart from other top influencer marketing tools is its historical data spans back over two years, compared to the competition’s 90-day average. And like many of the tools on this list, this product’s highly detailed reporting allows you to evaluate the efficacy of your campaign in minutes.

Upfluence

  • Ease of Use: 5/5
  • Experience Level: Intermediate
  • Price: Free features, contact for pricing
  • Platforms: Blogs, Instagram, Pinterest, TikTok, Twitch, X, YouTube
  • Best for: Analytics, Campaign Management, Influencer Identification

With an AI-powered influencer database of over one million users, Upfluence helps brands connect with influencers. To enhance influencer discovery, you can sort through candidates using filters, keywords, and customized campaigns. Using Upfluence’s free influencer analysis tool, it’s easier than ever to vet an influencer’s profile and see their engagement rate, reach, average views, and likes. Upfluence even supports affiliate marketing efforts and content usage rights. The platform is most well-known for placing a strong focus on ROI tracking, which is why brands can so effortlessly measure the impact of influencer collaborations on sales, revenue, and other key performance indicators.

Need help with your influencer marketing campaign? Hurrdat Marketing offers social media marketing services that can help. Contact us today to learn more!

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