Top Social Media Scheduling Tools for Businesses

by | Last updated Apr 1, 2024 | Digital Marketing

Keeping up with a business’ social media presence requires a lot of time and dedication. Whether you’re a content creator, business owner, or social media manager running others’ accounts, these top social media scheduling tools can save you time, allow you to plan content at optimal times, and hopefully increase engagement across social channels. Explore the best tools for scheduling, analytics, social listening, and more below!

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Agorapulse

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  • Price: Free features; paid plans starting at $69/month
  • Social Media Platforms: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter (now X), YouTube
  • Best For: Agencies, small businesses

Awarded first place for Easiest Setup, Best Estimated ROI, and Best Usability by G2 Grid for multiple seasons in a row, Agorapulse simplifies the process of collaborative social media scheduling. The shared content calendar makes it easy to assign posts, bulk schedule, leave comments, and approve content before it’s published. Some stand-out features include real-time analytics, publishing categories—which help you sort and queue up posts—and republishing settings like “schedule again” for posts you want to share more than once.

Airtable

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  • Price: Free features; paid plans starting at $24/month
  • Social Media Platforms: Facebook, Instagram, LinkedIn, YouTube
  • Best For: Content creators, small businesses

While Airtable is not known primarily as a social media scheduling tool, it’s perfect for those who need to keep organized and work smarter. With social media automation capabilities, pre-made content templates, integration options with popular content management systems, and project management features all in one place, this platform can dramatically improve your workflow across social channels.

Buffer

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  • Price: Free features; paid plans starting at $6/month
  • Social Media Platforms: Facebook, Instagram, LinkedIn, Mastodon, Pinterest, TikTok, Twitter (now X), YouTube
  • Best For: Small businesses, social media managers

Buffer is ideal for smaller teams in need of the basics. This top social media scheduling app handles anything from content creation to scheduling posts on a clean and simple user interface. Tailor posts for each social media channel, track individual post performance, or respond to messages and comments via a shared inbox. As followers comment, you can respond in real time right from your dashboard. With the free version, you’re allowed to publish on up to three social media channels. But adding more channels is painless and budget-friendly.

Coschedule

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  • Price: Free features; paid plans starting at $29/month
  • Social Media Platforms: BlueSky, Facebook, Instagram, LinkedIn, Mastodon, Pinterest, TikTok, Twitter (now X), YouTube
  • Best For: Agencies, content creators, small businesses

Coschedule is a marketing calendar and social media scheduler that emphasizes efficiency. With its ReQueue feature, you can easily re-share high-performing posts. Plus, you can manage social media campaigns across platforms, organize content, and review posts all within one shared content calendar. For ease of use, the calendar has convenient drag-and-drop organization, as well as integrations with blogging platforms like WordPress and HubSpot. Coschedule also makes it simple to see how well your posts perform with reports on social engagement, social campaigns, and social profiles.

EClincher

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  • Price: Free features; paid plans starting at $65/month
  • Social Media Platforms: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter (now X), YouTube
  • Best For: Agencies

If you need help creating teaser content on social media channels, EClincher is the social media scheduling tool for you. Users gain access to a vast media library and AI-powered content suggestions, making generating content for social media easier. In addition to helping you organize, schedule, and publish, EClincher is also helpful when it comes to advanced analytics reporting, social listening, and monitoring engagement. Marketing agencies appreciate features like multi-account management and customizable dashboards. Plus, its combined inbox helps your team quickly respond to all messages and comments.

Hootsuite

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  • Price: Paid plans starting at $99/month (billed annually)
  • Social Media Platforms: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter (now X), YouTube
  • Best For: Agencies, social media managers

With options to bulk schedule, auto-post, and generate detailed analytics, Hootsuite is an all-in-one social media management tool that’s great for larger teams. On Hootsuite, you can build a content library, manage conversations, use OwlyWriter AI for content creation, and integrate with popular social networking tools. Though this platform doesn’t have a free tier, there are still several free tools to help with captions, social media SEO, YouTube titles and descriptions, and more. So while Hootsuite is one of the more expensive options on this list, it’s worth the price for those who need one powerful social media tool to do everything—content creation, publishing, inbox management, data collection, and more.

Later

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  • Price: Free features; paid plans starting at $25/month
  • Social Media Platforms: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter (now X), YouTube
  • Best For: Agencies, content creators, social media managers

Starting as a tool for Instagram, Later has grown into a well-rounded social media scheduler that’s compatible with several platforms. However, there are still plenty of useful Instagram-focused features—like the Instagram feed planner, which allows you to visualize how posts will appear on your feed before you publish them. Overall, Later is an affordable social media scheduling tool with a highly visual calendar with drag-and-drop functions, hashtag suggestions, and AI-powered captions to make it easy to plan posts across multiple social media platforms.

MeetEdgar

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  • Price: Paid plans starting at $29.99/month
  • Social Media Platforms: Facebook, Instagram, LinkedIn, TikTok, Pinterest, Twitter (now X)
  • Best For: Content creators, small businesses

MeetEdgar is ideal for small businesses and entrepreneurs who are focused on building a brand identity, repurposing content, and keeping a feed active. The time slots feature automatically publishes, republishes, or repurposes content. One stand-out feature of MeetEdgar is the ability to conduct A/B testing, so you can see what has the most appeal to your audience. And with its centralized content library feature, you can easily store and access your content whenever you need.

NapoleonCat

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  • Price: Free features; paid plans starting at $32/month
  • Social Media Platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube
  • Best For: Agencies, small businesses

Stay organized with your social media posts while using NapoleonCat, a social media scheduler known for its categorization and labeling abilities. NapoleonCat has powerful automation tools for both posting and replying, saving your small teams plenty of time. With a combined social inbox, analytics, and reporting dashboard, you can quickly see how your audience is interacting with your content. Small to mid-sized businesses love working with NapoleonCat because it allows you to streamline workflows by assigning roles, delegating tasks, and collaboratively reviewing posts.

Planable

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  • Price: Free features; paid plans starting at $13/month
  • Social Media Platforms: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter (now X), YouTube
  • Best For: Agencies, small businesses, social media managers

Planable is a marketing calendar, social media management tool, and analytics dashboard all rolled into one. It’s used by businesses of all sizes, with collaboration features for approving posts, leaving comments, attaching files, reacting to updates, and tagging teammates. Even if you’re new to social media scheduling, you’ll find this platform intuitive thanks to the automated workflows and multiple ways to visualize your content. And if you run social accounts for brands with multiple locations or companies with multiple brands, it’s simple to crosspost on corporate and local accounts, too.

Sendible

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  • Price: Free features; paid plans starting at $29/month
  • Social Media Platforms: Facebook, Instagram, LinkedIn, TikTok, Twitter (now X), YouTube
  • Best For: Agencies, small businesses

If integrating with WordPress is your main priority, Sendible is probably your best fit. This platform allows bulk uploading and tailored content across platforms to make scheduling a passive activity for brands. It also helps with social media content creation through guides, templates, hashtag suggestions, a content library, and more. The helpful social media holiday calendar even gives you content ideas and hashtags for special occasions if you’re struggling to market your business during the holidays.

Sked Social

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  • Price: Free features; paid plans start at $30/month
  • Social Media Platforms: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter (now X), YouTube
  • Best For: Agencies, small businesses

Sked Social assists your business with social listening, publishing, collaborating, and reporting. Its visual calendar, approval process, and auto-publish features simplify your work process. Sked Social also gives suggestions on the best time to post, increasing the likelihood your posts will be found. But where this social media scheduling tool really shines is for brands working in e-commerce because it provides shoppable product tagging and a “link in bio” feature.

SocialBee

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  • Price: Free features; paid plans starting at $29/month
  • Social Media Platforms: BlueSky, Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter (now X), YouTube
  • Best For: Small businesses

Manage social feeds with ease when you use SocialBee. This social media scheduling tool has easy-to-use collaboration features, making it a top choice for teams just starting their social media marketing plan. There are lots of opportunities for content customization with Canva integrations, AI content creation, hashtag generation, video and image editing, and more. Plus, with A/B testing and customizable analytics reports, SocialBee can help you pinpoint what your audience wants to see and interact with in future posts.

Sprout Social

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  • Price: Free features; paid plans starting at $199/month (billed annually)
  • Social Media Platforms: Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, Twitter (now X), YouTube
  • Best For: Agencies, social media managers

Sprout Social is the preferred scheduling tool for Hurrdat Marketing’s social media team because of its meaningful insights, powerful listening tools, and advanced scheduling features from the interactive content calendar. Track conversations, analyze posts, and engage with your audience across multiple social media channels more effectively. And larger companies with a dedicated customer care team appreciate the tool’s bot builder, which flags high priority messages and suggests thoughtful, human responses to manage your brand’s reputation better.

TailWind

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  • Price: Free features; paid plans starting at $24.99/month
  • Social Media Platforms: Facebook, Instagram, Pinterest
  • Best For: Agencies, small businesses, social media managers

For a social media tool that can also help with email marketing campaigns, consider TailWind. The comprehensive calendar lets you see what is being published and when on your Facebook, Instagram, and Pinterest accounts. While TailWind focuses on a slimmer selection of social media platforms, it offers unique capabilities. For example, its Pinterest Scheduler lets you plan a week’s worth of pins, add new boards, and visualize content. It also suggests hashtags, bios, and communities to join to help your social media profiles gain traction. And like many of the social media management tools on this list, Tailwind has a user-friendly image creator and AI writer to make creating social media content faster.

Zoho Social

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  • Price: Free features; paid plans starting at $15/month
  • Social Media Platforms: Facebook, Instagram, LinkedIn, Mastodon, Pinterest, TikTok, Twitter (now X), YouTube
  • Best For: Agencies, small businesses

Zoho Social is a social media post scheduler that integrates seamlessly with Zoho CRM. Compared to other social media scheduling tools, Zoho Social is more user-friendly and affordable. The SmartQ tool suggests the best time to schedule, while social listening tools and lead-tracking abilities help you effectively reach and engage with your target audience. Plus, Zoho Social supports bulk scheduling from a spreadsheet so you can plan ahead without having to manually create and schedule individual posts or teach your team a new planning tool.

Not sure where to start with your social media strategy? Hurrdat Marketing offers social media services to help with content creation, community management, analytics reporting, and more. Contact us today for more information!

Tools chosen based on user-friendliness, relevant features, and user reviews and ratings, with cost in mind.

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