On July 1, 2023, Google will cease collection of website data through Universal Analytics (UA) and shift entirely to Google Analytics 4 (GA4). With new features including enhanced privacy controls that help protect customer data, advanced reporting, and more, your...
Keyword cannibalization is a common search engine ranking issue that occurs when a website's individual webpages are competing against each other for valuable keywords. When similar keywords are used across several pages of a website, Google can no longer identify...
Understanding how search engines work allows you to tactically and strategically focus on search engine optimization (SEO) when building your website and creating webpage content. Below, we'll walk you through the basics of how search engines function and how you can...
In late 2020, Google announced an algorithm ranking update called Google Passage Ranking. As frequently happens with announcements from Google, digital marketers instantly began discussing ways they could use the change for search engine rank gain. But does Google...
If you're looking for an easy way to improve your website's user experience, adding breadcrumbs is a great option. Website breadcrumbs make it easier for site visitors and search engines to better understand your website's structure and understand the connections with...
How do you know if you're delivering a quality user experience on your website? You're probably tracking a number of website metrics already, but you might also consider monitoring Google's Core Web Vitals to get a better idea of your website's performance. Below,...
Did you know YouTube videos can improve your website's visibility in search engine results, drive more organic traffic to your website, and support your content marketing efforts? Let's take a closer look at the various ways a YouTube strategy can be used for search...
Optimizing your business for local search is more important than ever, especially as more consumers are searching online for local services. Though the goal of local SEO is to increase online visibility within relevant searches with local intent, many businesses don't...
Take out your phone, open Google, and search "best Italian restaurant." What do you see? The top results usually aren't the best Italian joints in America—and likely aren't part of a massive chain. They're often locally-owned restaurants in your city that are close to...