In late 2020, Google announced an algorithm ranking update called Google Passage Ranking. As frequently happens with announcements from Google, digital marketers instantly began discussing ways they could use the change for search engine rank gain. But does Google...
A few times each year, Google makes updates to its search algorithm. Major updates like Panda and Penguin change everything we know—or think we know—about search engine optimization and the way our content ranks in search engine results pages (SERPs). Other updates,...
There's a reason why content marketing isn't simply called "content." You can't see successful results with your webpages and blog posts if you don't have a marketing plan behind their content. Too many digital marketers assume that simply writing good content will...
One of the most common questions we get from WordPress site owners and bloggers looking to optimize their websites is “What are categories and tags, and how do I use them on my blog?”
When it comes to creating and marketing content for your business, proper spelling and grammar are just as critical as topic brainstorming, audience analysis, and scheduling posts. But do spelling and grammar play a part in SEO?