Katie Elfering

7 Internal Linking Best Practices You Should Follow

7 Internal Linking Best Practices You Should Follow

Internal links not only make your website easier for visitors to navigate and search engines to crawl, but they also establish a clear hierarchal structure and spread link equity. Additionally, internal links can help you keep site visitors clicking through your...

What You Need to Know About Using QR Codes

What You Need to Know About Using QR Codes

QR codes made a significant comeback in 2020 during the COVID-19 pandemic. And now that both businesses and customers have experienced their benefits, it's possible they're here to stay. What are QR codes and how can your business use them? Here's what you need to...

Why You Should Invest in Video Advertising

Why You Should Invest in Video Advertising

Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they can also help get your business in front of a wider audience online. Here are seven advantages of...

Your Guide to Using Instagram Shop for Business

Your Guide to Using Instagram Shop for Business

If you're a business owner looking to expand your online shopping experience for customers, setting up Instagram Shop is a great solution! This free tool allows you to create your own online store within the Instagram app, making it easier for customers to find and...

It’s Time for a Local SEO Checkup

It’s Time for a Local SEO Checkup

Do you know where your business stands in terms of local SEO? If you don't know how your local search optimization efforts are going, it can be hard to make helpful and timely adjustments that can keep your business visible online. Here are a few quick questions to...

How Are YouTube Views Calculated?

How Are YouTube Views Calculated?

When measuring the success of video marketing efforts on YouTube, many marketers will use metrics like views to understand their video content performance. But what’s considered a “view” on YouTube? Better yet, how does YouTube count views? Let’s take a closer look....