Why You Should Invest in Video Advertising

by | Aug 6, 2021 | Digital Marketing

Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they can also help get your business in front of a wider audience online. Here are seven advantages of using paid video ads for your marketing campaigns!

Expand Your Overall Advertising Efforts

Paid advertising strategies aren’t always perfect, and they often need to be adjusted to keep up with marketing trends and what consumers are looking for. Instead of just relying solely on PPC campaigns, which can be highly competitive and costly if you’re not careful, adding in video advertising can be a more effective way to see results. In fact, nearly 78% of video marketers have said that using video has led to a direct rise in sales.

Use Your Ad Budget More Effectively

With paid video ads, you may be able to stretch your budget further than you could with a typical ad campaign through Google or Facebook. In-stream and display ads on YouTube can run a business anywhere from $0.10 to $0.30 per view or action. Meanwhile, the average cost per click on Google Adwords is about $2.69. Keep in mind that audience targeting, keyword bidding, and other factors can significantly change cost per action on the different platforms, but in many cases, video advertising is the more affordable solution.

Reach a Wider, More Diverse Audience

When you run PPC campaigns through the Google Ad Network, you get your ad served in Google’s paid search engine results or on a variety of partner websites. That network is huge, of course, but you may not always be getting in front of the right audience. With video, you can have ads running on major platforms like YouTube, Facebook, LinkedIn, TikTok, Twitter, and more, which allows you to get in front of broader demographics.

Drive More Ad Engagement

Video ads are gaining popularity on practically every social media platform. In fact, on Instagram, video ads attract three times more engagement than image ads. And on Facebook, video ads drive 59.3% more clicks than traditional image ads. But it’s not just social media platforms where video ads can be beneficial for your paid marketing efforts. YouTube’s TrueView ads showed that viewers who watched an entire ad or more than 30 seconds of it were 23 times more likely to seek out the brand that posted the ad.

Choose Your Ad Placement

One big advantage video ads have over traditional paid ads is that you often get more control with ad placement. That is, you can choose not just where your ad will show up, but also when. With video ads, you have three options to choose from: pre-roll, mid-roll, and post-roll. Pre-roll is the most common ad type because it plays before a video and typically gets in front of more viewers.

Demonstrate Your Value Visually

If your business offers a product or service that’s difficult to describe or understand, video ads can be a great way to actually show potential customers what you do. With a paid video ad, you can showcase how your business can solve a problem or challenge that customers may be facing. Not to mention, since videos can establish a lot of information quickly, you’re more likely to capture and keep a potential customer’s attention with a paid video ad compared to a text-heavy ad or an image ad.

Connect Emotionally with Customers

Plain text ads are often easier for customers to ignore because they’re not as dynamic or connective on an emotional level. But with video ads, you have the ability to tap into emotional marketing techniques. You can use music, colors, voice work, and more to evoke an emotional response from ad viewers that can push them to connect with your business. On top of that, the more an ad creates an emotional response for potential customers, the more likely they are to recall ads from your business, which helps with brand awareness.

Interested in using video ads in your current paid advertising strategy? Hurrdat Marketing offers paid advertising services that can help you target customers more effectively. Contact us today to learn more!

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