Trying to choose between an organic social media strategy or a paid social media strategy? Before deciding how to promote your brand online, it's important to understand the differences between organic social media and paid social media, as well as how they can both...
You know you should be investing in content marketing to build brand awareness, educate your customers, and showcase your authenticity. But do you know what kind of content you should be creating? There are several differences between short-form and long-form content,...
QR codes made a significant comeback in 2020 during the COVID-19 pandemic. And now that both businesses and customers have experienced their benefits, it's possible they're here to stay. What are QR codes and how can your business use them? Here's what you need to...
When marketing your business online, one of your primary goals should be strengthening relationships with your customers. By focusing on authentic marketing, you can cultivate trust and form good relationships with your customers, which can help improve your brand's...
By incorporating brand authenticity into your digital marketing strategy, you can attract new customers, boost customer engagement, and build brand loyalty. Here are five major ways you can be more authentic with your brand strategy and ongoing marketing efforts! Stay...
Case studies can help show customers your business' past successes and current potential. Below, we break down why you need business case studies as part of your digital marketing efforts and how to create them. Why Do Business Websites Need Case Studies? How to...
User generated content may be one of the most cost-effective and time-effective tactics for your social media marketing strategy. It can help you reach more followers, learn what aspects of your marketing campaign you need to improve on, drive purchasing decisions,...
In October 2021, Instagram officially rolled out link stickers to all users. This replaced Instagram's swipe-up feature—which was only available to verified and high-follower accounts—so that any account can share links in Instagram Stories. While the release of link...
From Google algorithm updates to Facebook's rebrand, there was a lot that happened within the digital marketing industry in 2021. With the year coming to an end, we decided to put together a recap highlighting some of the major changes that are important to know when...
Email marketing is one of the best marketing strategies for businesses looking to develop relationships with their customers and drive more sales. But how do you know if your email strategies are actually working toward those goals? As with any digital marketing...