Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they can also help get your business in front of a wider audience online. Here are seven advantages of...
Digital Marketing
Instagram Guides: What You Need to Know in 2023
In spring of 2020, Instagram released a new feature called Instagram Guides, giving select accounts a way to repurpose existing content centered around recommendations and tips for well-being. Since then, Instagram has expanded Guides across the platform, opening them...
How to Create & Use YouTube End Screens
If you're investing in video marketing on YouTube, using end screens is a great way to make sure you're maximizing exposure. Let's dive into how end screens can help your channel and how to use them. What Are YouTube End Screens? How to Add an End Screen on YouTube...
Should You Be Repurposing Old Content?
Creating and posting content is vital to your online presence, but putting out new material takes a lot of time and effort. This is where repurposing old content can be helpful. By taking existing blog posts, podcasts, videos, infographics, and other forms of digital...
Getting Started with TikTok Ads
While TikTok is a newer social media platform compared to others like Facebook, Instagram, and Twitter, it already boasts more than 680 million monthly users. This gives brands and businesses a great opportunity to create advertisements and reach large audiences. If...
How iOS 14.5 App Tracking Transparency Impacts Facebook Ads
The release of iOS 14.5 from Apple introduces the world to App Tracking Transparency, which will affect how consumers receive advertisements across the almost 2 million apps on the App Store—including Facebook. For digital marketers and business owners that rely on...
9 Tips for Writing & Designing Better Website CTAs
Not sure how to create good calls-to-action on your website? With these copywriting and web design tips, you can create engaging CTAs that grab attention and drive more conversions on your website! Copywriting Tips for CTAs An easy place to start when improving...
Your Guide to Using Instagram Shop for Business
If you're a business owner looking to expand your online shopping experience for customers, setting up Instagram Shop is a great solution! This free tool allows you to create your own online store within the Instagram app, making it easier for customers to find and...
What Are Web Stories on Google?
Google recently released Google Web Stories, joining a growing number of platforms that offer a story feature for content creation. Google Web Stories work slightly differently than social media stories, but they pose a unique opportunity for brands and businesses to...
Create Better Marketing Emails with These 12 Tips
Customers are constantly bombarded with emails, which can make grabbing their attention through email marketing difficult. But it's not impossible! With effective copywriting, a sense of urgency, and good design, your business can entice customers to open your emails,...