Conducting keyword research is important for SEO, but doing keyword research effectively requires knowledge about the different types of keywords. Whether you're building a content strategy or looking to better optimize a website, here are the keywords and phrases you...
Struggling to get good search engine visibility with your website content? Want to keep site visitors on your webpages longer? You can achieve both by utilizing topic clusters on your website. Let's break down what topic clusters are and how they can be used to...
90% of people using the internet are looking for local businesses, which means you could be missing out on reaching new customers if your small business doesn't have an online presence. But where do you start with getting online? Building a digital presence for a...
Thanksgiving week is upon us, and with it comes Black Friday and Cyber Monday, where consumers can find some of the best online shopping deals of the holiday season. Considering this is one of the biggest shopping weekends of the year, it's important that businesses...
As if the end of the year wasn’t busy enough, WordPress announced this week that they were releasing WordPress 5.0. This latest update to the open-source platform is significant for two reasons: 5.0 comes with the platform’s biggest update to the editing interface in...
Creating an ad through Facebook’s Ads Manager is simple once you get the hang of it! If you’re just starting out with paid social advertising, this step-by-step guide to Facebook Ads will help you create an ad, target a specific audience, and be seen by potential...
It’s been just over a year since Google launched their Accelerated Mobile Pages (or AMP) project and released the mobile-friendly algorithm, both of which were aimed at creating a better mobile web. Now, after comments made by Gary Ilyes at Pubcon in October, Google...
Need to get your business set up on Google My Business? Getting started is quick and easy. Step 1: Go to Google.com/Business This is your starting point. If you don't already have a Google account, you'll need to sign up for one. With this specific Google product, a...
With nearly two-thirds of web searches taking place on Google, it's never been more important for your business to be front and center in Google's local search results. It's not just about having your website and local business listings prominently displayed in...
“It turns out that the killer application for virtual reality is other human beings. Build a world that people want to inhabit and the inhabitants will come.” Charles Stross, a science fiction and fantasy novelist, describes virtual reality’s draw using an allegory...