Colin Ball

How to Do Keyword Research: 7 Keyword Types to Focus On

How to Do Keyword Research: 7 Keyword Types to Focus On

Conducting keyword research is important for SEO, but doing keyword research effectively requires knowledge about the different types of keywords. Whether you're building a content strategy or looking to better optimize a website, here are the keywords and phrases you...

Topic Clusters: What Are They & What Do They Do?

Topic Clusters: What Are They & What Do They Do?

Struggling to get good search engine visibility with your website content? Want to keep site visitors on your webpages longer? You can achieve both by utilizing topic clusters on your website. Let's break down what topic clusters are and how they can be used to...

WordPress 5.0: Introducing the New Gutenberg Editor

WordPress 5.0: Introducing the New Gutenberg Editor

As if the end of the year wasn’t busy enough, WordPress announced this week that they were releasing WordPress 5.0. This latest update to the open-source platform is significant for two reasons: 5.0 comes with the platform’s biggest update to the editing interface in...

Google Splits Off Mobile Index: What Does This Mean?

Google Splits Off Mobile Index: What Does This Mean?

It’s been just over a year since Google launched their Accelerated Mobile Pages (or AMP) project and released the mobile-friendly algorithm, both of which were aimed at creating a better mobile web. Now, after comments made by Gary Ilyes at Pubcon in October, Google...

How to Set Up Google My Business

How to Set Up Google My Business

Need to get your business set up on Google My Business? Getting started is quick and easy. Step 1: Go to Google.com/Business This is your starting point. If you don't already have a Google account, you'll need to sign up for one. With this specific Google product, a...

Get More Google Reviews for Your Local Business

Get More Google Reviews for Your Local Business

With nearly two-thirds of web searches taking place on Google, it's never been more important for your business to be front and center in Google's local search results. It's not just about having your website and local business listings prominently displayed in...

Is Virtual Reality the Next Best Marketing Tool?

Is Virtual Reality the Next Best Marketing Tool?

“It turns out that the killer application for virtual reality is other human beings. Build a world that people want to inhabit and the inhabitants will come.” Charles Stross, a science fiction and fantasy novelist, describes virtual reality’s draw using an allegory...