Kennedy Martinez

The Beginner’s Guide to Keyword Research for Business

The Beginner’s Guide to Keyword Research for Business

You've probably heard that your business needs to be using keywords for search engine optimization (SEO). But what are keywords, why do they matter, and how can you use them to boost your business' digital marketing efforts? Follow this guide to learn how to find the...

A Beginner’s Guide to Canonical Tags

A Beginner’s Guide to Canonical Tags

What are canonical tags, and how do they work? Below, we break down the basics of canonical content and how canonical tags can be used to improve content visibility in search engine results pages (SERPs). What is Canonicalization? How to Set Canonical Tags Best...

Where to Find Content Ideas that Engage Your Audience

Where to Find Content Ideas that Engage Your Audience

Content marketing is all about knowing your audience. From the ways people look for information in search engine results to how they engage with topics, every aspect of creating content comes back to understanding what your target audience is interested in. But how do...