Competing for organic traffic and impressions against more established brands? With the rise of zero-click search and Google machine learning, you have opportunities to get in front of people without ranking in top results. Publishing authoritative content with...
Mason Petersen

Hurrdat Grew Clicks by 611% with Urgent Care’s Service Pages
Challenge: Lack of Visibility for Medical Services A multi-location urgent care in Omaha was wanting to get more patients in the door. Our SEO team ran a website audit, where we learned the client lacked dedicated pages for several highly-searched urgent care...
Optimizing Your SEO Strategy for Google SGE
Google's generative AI search tools have recently expanded to over 120 countries, and AI-powered online searches are gathering the interest of roughly half of U.S. adults. Keep your business' online presence competitive and learn more on Google SGE with this guide....
Should Your Business Use WordPress or Shopify?
Discover the differences between Wordpress and Shopify—including features, pros and cons, and more—to determine the best e-commerce platform builder for your business. WordPress vs Shopify What Is WordPress? What Is Shopify? Which Platform Is Right for You? WordPress...
On-Page vs. Off-Page SEO: How to Understand & Use Both
Search engine optimization can typically be separated into two broad categories: on-page SEO and off-page SEO. Together, these processes work to improve visibility, drive traffic, and establish a digital presence. Learn more about the differences between on-page and...
What Does the Rise of Zero-Click Searches Mean for Your Business?
In recent years, as many as 57% of mobile and 53% of desktop users don't click on any results on the search engine results page (SERP)—and this percentage has been consistently rising. By adapting to the rise of zero-click searches, your business can continue reaching...
Benefits of Using Infographics for Content Marketing
Google’s serving answers before anyone even clicks, which makes text-only content easy to ignore. Infographics cut through the noise—earning attention, rankings, and recall in ways words alone can’t. Benefits of Infographics "In an era where Google rewards...