Ross Allen

SEO & COVID-19: Expect the Unexpected

SEO & COVID-19: Expect the Unexpected

For many of us, COVID-19 is having a huge effect on daily life. In times of crisis, the world can seem upside-down and, unfortunately, the same can be true for your search rankings. Search behavior has changed significantly in recent weeks with shelter in place orders...

General Data Protection Regulation: What It Is & Why You Should Care

General Data Protection Regulation: What It Is & Why You Should Care

On Friday, May 25, 2018, the new European General Data Protection Regulation (or GDPR) will come into effect. These new data protection regulations are vast, and even though this is European Union legislation, it has far reaching consequences for all of us. On the...

The What, Why, When, & How of Google Featured Snippets

The What, Why, When, & How of Google Featured Snippets

In the fall of 2014, Google first introduced featured snippets to its Search Engine Results Pages (SERPs). Two years later, there are still only a handful of marketers taking full advantage of the opportunities this valuable real estate has to offer. With the...

301 Redirects and SEO for New Websites

301 Redirects and SEO for New Websites

Whether you’re redesigning your website or changing or merging domains, you can utilize a 301 redirect plan to ensure you pass as much of your existing domain authority (search engine rank) and organic traffic to your new website or domain.