For many of us, COVID-19 is having a huge effect on daily life. In times of crisis, the world can seem upside-down and, unfortunately, the same can be true for your search rankings. Search behavior has changed significantly in recent weeks with shelter in place orders...
Ross Allen
California Consumer Privacy Act: What Does It Mean for Your Business?
Since the introduction of the General Data Protection Regulation (GDPR) legislation in Europe last year, the spotlight has remained firmly focused on personal information and privacy online. A growing number of states are actively trying to pass bills through their...
General Data Protection Regulation: What It Is & Why You Should Care
On Friday, May 25, 2018, the new European General Data Protection Regulation (or GDPR) will come into effect. These new data protection regulations are vast, and even though this is European Union legislation, it has far reaching consequences for all of us. On the...
The Mobile-First Index: How Google’s Latest Change Will Affect Your Website
Back in November, we shared news about Google splitting its desktop and mobile indexes. Over the last month, however, new information has come out that Google will, in fact, be making a huge change to its index, but not in the way we previously thought. There will not...
The What, Why, When, & How of Google Featured Snippets
In the fall of 2014, Google first introduced featured snippets to its Search Engine Results Pages (SERPs). Two years later, there are still only a handful of marketers taking full advantage of the opportunities this valuable real estate has to offer. With the...
301 Redirects and SEO for New Websites
Whether you’re redesigning your website or changing or merging domains, you can utilize a 301 redirect plan to ensure you pass as much of your existing domain authority (search engine rank) and organic traffic to your new website or domain.