Ross Allen is a man of diverse interests, including craft beer, golf, and spending quality time with his wife. However, his true passion lies in search engine optimization (SEO), a field he excels in as the SEO Director at Hurrdat Marketing, where he works with all types of clients from small-to-medium-sized businesses to Fortune 500 companies. In this role, Ross leverages his expertise to assess client needs, develop SEO strategies, manage projects, and support his team. He also handles analytics and reporting, delivering comprehensive reports to both clients and internal brands.
Originally from Leicester, England, Ross started working with computers after a gap year, eventually pursuing a full-time education in multimedia computing at De Montfort University. His introduction to SEO at a language travel agency marked the beginning of a fulfilling career.
These are posts that Ross has contributed their expertise to.
If you're looking for an easy way to improve your website's user experience, adding breadcrumbs is a great option. Website breadcrumbs make it easier for site visitors and search engines to better understand your website's structure and understand the connections with...
For many of us, COVID-19 is having a huge effect on daily life. In times of crisis, the world can seem upside-down and, unfortunately, the same can be true for your search rankings. Search behavior has changed significantly in recent weeks with shelter in place orders...
Since the introduction of the General Data Protection Regulation (GDPR) legislation in Europe last year, the spotlight has remained firmly focused on personal information and privacy online. A growing number of states are actively trying to pass bills through their...
On Friday, May 25, 2018, the new European General Data Protection Regulation (or GDPR) will come into effect. These new data protection regulations are vast, and even though this is European Union legislation, it has far reaching consequences for all of us. On the...
Back in November, we shared news about Google splitting its desktop and mobile indexes. Over the last month, however, new information has come out that Google will, in fact, be making a huge change to its index, but not in the way we previously thought. There will not...
In the fall of 2014, Google first introduced featured snippets to its Search Engine Results Pages (SERPs). Two years later, there are still only a handful of marketers taking full advantage of the opportunities this valuable real estate has to offer. With the...
Whether you’re redesigning your website or changing or merging domains, you can utilize a 301 redirect plan to ensure you pass as much of your existing domain authority (search engine rank) and organic traffic to your new website or domain.