What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!
Facebook Ads and Google Ads are two of the most popular paid advertising platforms, but they each have their own strengths and weaknesses. So which one is right for your business? Let's compare Google Ads vs Facebook Ads to help your business decide which platform to...
In recent years, as many as 57% of mobile and 53% of desktop users don't click on any results on the search engine results page (SERP)—and this percentage has been consistently rising. By adapting to the rise of zero-click searches, your business can continue reaching...
With more than half of B2B marketers using social media as a primary channel for driving revenue, a robust social media marketing strategy has become increasingly essential to the growth and success of your business. Using good B2B social media strategies can help...
Email segmentation groups your email subscribers based on set criteria, allowing you to send relevant, personalized content to the right people at the right time. If done effectively, targeted email marketing campaigns can improve customer retention, boost...
Creating or leveling up your influencer marketing strategy starts with finding the right tools for the job. Whether you need help connecting with the perfect creators in your niche or tracking your influencer marketing campaign performance, these top influencer...
Affiliate marketing is a marketing strategy where a seller pays a third-party to promote and help sell a product or service. With more than 80% of businesses using affiliates, it's an increasingly popular way to build your revenue in 2024. Learn more about this...
Do people still use AMPs? Yes and no. Google still supports AMPs, but major online news publishers and social media platforms like Twitter (now X) started migrating away from them in 2021 and Google retired the ranking systems that made AMPs outdated. So, should you...
SEO is an essential part of any digital marketing strategy, but doing all of the research, optimization, and reporting work yourself can be time-consuming. Fortunately, there are plenty of SEO tools online that can help! Here are some of the best free SEO tools on the...
Page speed can make or break your business website. Adhering to core web vitals like page speed help you rank higher in search, while slow pages can cause website conversion rates to drop by 4% per second of load time. Since images have a major effect on page load...