Blog
What’s going on in the world of digital marketing? Stay up-to-date with the latest marketing news and find tips for creating and maintaining an effective online presence for your brand on the Hurrdat Marketing blog!
Instagram Reels: What Are They & How Can Brands Use Them?
In August 2020, Instagram announced its latest content feature, Instagram Reels, would finally be available globally. The new Instagram feature is generally considered to be Facebook’s attempt to compete with TikTok, but what exactly are Instagram Reels, and should...
How YouTube Videos Help SEO
Did you know YouTube videos can improve your website's visibility in search engine results, drive more organic traffic to your website, and support your content marketing efforts? Let's take a closer look at the various ways a YouTube strategy can be used for search...
Your Guide to Local Search Ranking Factors
Optimizing your business for local search is more important than ever, especially as more consumers are searching online for local services. Though the goal of local SEO is to increase online visibility within relevant searches with local intent, many businesses don't...
What’s Up with Instagram? How Recent Changes Impact Your Engagement
Have you noticed your engagement on Instagram is down recently? If so, you're not alone! Plenty of brands and influencers have experienced a decline in overall engagement and lower ranking on the Explore page and hashtag feeds, leaving them to wonder: "What's wrong...
The Importance of A/B Testing in Paid Search
A key element of any successful advertising campaign is the ability to make data-driven strategy decisions. If you’re not using proven performance data to inform optimizations, odds are your search campaigns are not running as efficiently and effectively as they could...
What You Need to Know About Pinterest’s Algorithm Update
Pinterest's Engineering team recently released a Pinterest algorithm overview, detailing updates to the social media platform's algorithm and how those changes could help diversify the home feed, better recommend content to users, and potentially increase...
4 Ways Email Marketing Can Help Your Business
Email marketing is one of the most cost-efficient digital marketing strategies for businesses, generating an average of $44 for every $1 spent. In addition, it's one of the easiest ways for businesses to create subscriber lists, keep in touch with existing and...
4 Questions to Ask Before Hiring a Local SEO Agency
Local search optimization (or local SEO) is one of the best ways for small businesses to grow an online presence and connect with local customers. Through local listing management and local citation building, your business can get in front of customers who are already...
Using Website Heat Maps to Understand Customer Behavior
Whether your goal is reducing cart abandonment on an e-commerce website, getting users to respond to a CTA, or simply seeing if site visitors like your website content, including heatmapping as part of your website optimization strategy is a simple yet powerful way to...