How a Shift in Strategy Grew Extra Space Storage Blog Traffic 3,300%
Overview
- Client: Extra Space Storage
- Industry: Self Storage
- Services: Content Marketing & SEO
- Results: 3,300% growth in monthly organic sessions three years after strategy shift
The Challenge
Struggling to find the best way to utilize their blog, Extra Space Storage turned to Hurrdat to start testing new content ideas and formats. After early success with these tests, Hurrdat collaborated with Extra Space Storage to build a blog strategy that could reach customers at the top of the sales funnel.
The Solution
We built a strategy focused on evergreen content in select topic categories where the client could be a resource and an authority. Topic categories were targeted to reach audiences most likely to need self storage based on various life stages. These included:
- Home Organization
- Moving Tips
- City Guides
- Life Transitions (i.e., starting a family, retiring, etc.)
By focusing on these categories, determining post topics through extensive SERP analysis and keyword research, and developing in-depth content with the intent of engaging and informing the audience, blog traffic began to grow rapidly.
%
Increase in Monthly Organic Sessions
%
Increase in Recognized Keywords
%
Increase in Keywords Ranking
The Results
Blog growth was noticeable early on but began to speed up over time as Extra Space Storage became a topical authority in these niches. Additional updates were made to the blog, including removing underperforming content and moving the blog from a subdomain to a subfolder. Since Hurrdat became heavily involved in content marketing efforts, Extra Space Storage has seen:
- 3,300% increase in monthly organic sessions to the blog
- 3,233% increase in recognized keywords on the blog
- 2,186% increase in keywords ranking for featured snippets
Work with Us
Let’s start the conversation about your business goals and work together to find the best solutions to move your marketing efforts forward. Get in touch with Hurrdat today!