Extra Space Storage Sees Increase in Google My Business Actions with Local SEO
Overview
- Client: Extra Space Storage
- Industry: Self Storage
- Services: SEO
- Results: 366% increase in clicks; 217% increase in calls from GMB
The Challenge
With over 1,400 locations when this local search optimization project started, Extra Space Storage needed an efficient process that could maximize their presence in Google’s local pack, map results, voice searches, and directories across the web. Extra Space Storage approached Hurrdat to build and execute an enterprise-level local SEO strategy that would optimize their local listings and could be used for future listings.
The Solution
We started by standardizing the client’s data so that they would have consistent address formatting across the web. From there, we took a hands-on approach to make sure each detail of Extra Space Storage’s local business listings was accurate and optimized before being uploaded into online local business directories. This included reviewing and optimizing the following on a location-by-location basis:
- Latitude/Longitude
- Business Category & Subcategory
- Business Long & Short Descriptions
- Location-Specific Attributes
- Driving Directions
Impressions:
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Year One
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Year Two
Clicks:
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Year One
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Year Two
Calls:
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Year One
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Year Two
Directions:
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Year One
%
Year Two
The Results
Immediate results were significant, and growth has continued since. Four years after local SEO work started, Extra Space Storage has seen 366% more Google My Business clicks and 217% more calls from Google My Business on a yearly basis.
Work with Us
Let’s start the conversation about your business goals and work together to find the best solutions to move your marketing efforts forward. Get in touch with Hurrdat today!