Digital Marketing

Create Better Marketing Emails with These 12 Tips

Create Better Marketing Emails with These 12 Tips

Customers are constantly bombarded with emails, which can make grabbing their attention through email marketing difficult. But it's not impossible! With effective copywriting, a sense of urgency, and good design, your business can entice customers to open your emails,...

YouTube Chapters: What They Are & How to Add Them

YouTube Chapters: What They Are & How to Add Them

YouTube and video content in general continue to play an increasingly prominent role across the digital marketing landscape. Creating quality video content is well worth the effort, but it's also important to know the different tactics that can be used to optimize...

It’s Time for a Local SEO Checkup

It’s Time for a Local SEO Checkup

Do you know where your business stands in terms of local SEO? If you don't know how your local search optimization efforts are going, it can be hard to make helpful and timely adjustments that can keep your business visible online. Here are a few quick questions to...

7 Small Business Holiday Marketing Tips

7 Small Business Holiday Marketing Tips

Is your small business getting ready for Black Friday and Cyber Monday? How your business performs during the holiday shopping season can set the tone for the rest of the year and into the new year. With Americans spending more than $465 billion on holiday gifts, you...

The Importance of A/B Testing in Paid Search

The Importance of A/B Testing in Paid Search

A key element of any successful advertising campaign is the ability to make data-driven strategy decisions. If you’re not using proven performance data to inform optimizations, odds are your search campaigns are not running as efficiently and effectively as they could...