With 91% of businesses using video in their marketing strategy, social media videos can play a part in the overall success of your business. And with over 66% of consumers reporting that short-form social media videos are the most engaging marketing content they...
With 49% of companies using the cutting-edge language model ChatGPT for various marketing applications, it's clear that combining small business marketing and AI is changing the game. In our guide, we discuss a variety of ways you can use ChatGPT for marketing. What...
Content creators craft online material to entertain or educate their following across multiple platforms. As a successful content creator, you can even monetize your content. Here are the most common types of content creators and how much they make. Blogger Brand...
If your business blog, website, or social media content isn't performing as well as you'd like, it's time to complete a content gap analysis. In this report, you'll identify problem areas with your existing content marketing strategy and brainstorm new ideas to...
As the largest professional network in the world, LinkedIn is a valuable tool for your business's B2B marketing strategy. With a well-defined LinkedIn marketing strategy, you can generate leads, build your brand identity, grow your professional network, and showcase...
Facebook Ads and Google Ads are two of the most popular paid advertising platforms, but they each have their own strengths and weaknesses. So which one is right for your business? Let's compare Google Ads vs Facebook Ads to help your business decide which platform to...
With more than half of B2B marketers using social media as a primary channel for driving revenue, a robust social media marketing strategy has become increasingly essential to the growth and success of your business. Using good B2B social media strategies can help...
Email segmentation groups your email subscribers based on set criteria, allowing you to send relevant, personalized content to the right people at the right time. If done effectively, targeted email marketing campaigns can improve customer retention, boost...
Creating or leveling up your influencer marketing strategy starts with finding the right tools for the job. Whether you need help connecting with the perfect creators in your niche or tracking your influencer marketing campaign performance, these top influencer...
Affiliate marketing is a marketing strategy where a seller pays a third-party to promote and help sell a product or service. With more than 80% of businesses using affiliates, it's an increasingly popular way to build your revenue in 2024. Learn more about this...