If you're a business owner looking to expand your online shopping experience for customers, setting up Instagram Shop is a great solution! This free tool allows you to create your own online store within the Instagram app, making it easier for customers to find and...
Google recently released Google Web Stories, joining a growing number of platforms that offer a story feature for content creation. Google Web Stories work slightly differently than social media stories, but they pose a unique opportunity for brands and businesses to...
Customers are constantly bombarded with emails, which can make grabbing their attention through email marketing difficult. But it's not impossible! With effective copywriting, a sense of urgency, and good design, your business can entice customers to open your emails,...
With an estimated 3.6 billion users across social media sites, finding ways to grab and maintain attention on social media platforms can be tricky. Fortunately, as more platforms adopt Snapchat's successful "Story" feature, it's easier for brands to engage their fans...
YouTube and video content in general continue to play an increasingly prominent role across the digital marketing landscape. Creating quality video content is well worth the effort, but it's also important to know the different tactics that can be used to optimize...
COVID-19 has reshaped the way businesses interact with their customers. As daily life changed throughout the pandemic, brands had to adjust sales strategies and adapt to global restrictions with their marketing plans. While global ad spend declined 4.2% in 2020,...
Is your small business getting ready for Black Friday and Cyber Monday? How your business performs during the holiday shopping season can set the tone for the rest of the year and into the new year. With Americans spending more than $465 billion on holiday gifts, you...
In August 2020, Instagram announced its latest content feature, Instagram Reels, would finally be available globally. The new Instagram feature is generally considered to be Facebook’s attempt to compete with TikTok, but what exactly are Instagram Reels, and should...
Have you noticed your engagement on Instagram is down recently? If so, you're not alone! Plenty of brands and influencers have experienced a decline in overall engagement and lower ranking on the Explore page and hashtag feeds, leaving them to wonder: "What's wrong...
A key element of any successful advertising campaign is the ability to make data-driven strategy decisions. If you’re not using proven performance data to inform optimizations, odds are your search campaigns are not running as efficiently and effectively as they could...