Digital Marketing

What You Need to Know About Using QR Codes

What You Need to Know About Using QR Codes

QR codes made a significant comeback in 2020 during the COVID-19 pandemic. And now that both businesses and customers have experienced their benefits, it's possible they're here to stay. What are QR codes and how can your business use them? Here's what you need to...

How Your Business Can Build Trust with Online Customers

How Your Business Can Build Trust with Online Customers

When marketing your business online, one of your primary goals should be strengthening relationships with your customers. By focusing on authentic marketing, you can cultivate trust and form good relationships with your customers, which can help improve your brand's...

5 Ways to Be More Authentic with Your Brand

5 Ways to Be More Authentic with Your Brand

By incorporating brand authenticity into your digital marketing strategy, you can attract new customers, boost customer engagement, and build brand loyalty. Here are five major ways you can be more authentic with your brand strategy and ongoing marketing efforts! Stay...

Why You Need Business Case Studies on Your Website

Why You Need Business Case Studies on Your Website

Case studies can help show customers your business' past successes and current potential. Below, we break down why you need business case studies as part of your digital marketing efforts and how to create them. Why Do Business Websites Need Case Studies? How to...

5 Benefits of Using Instagram Link Stickers

5 Benefits of Using Instagram Link Stickers

In October 2021, Instagram officially rolled out link stickers to all users. This replaced Instagram's swipe-up feature—which was only available to verified and high-follower accounts—so that any account can share links in Instagram Stories. While the release of link...

7 Email Marketing Metrics You Should Be Tracking

7 Email Marketing Metrics You Should Be Tracking

Email marketing is one of the best marketing strategies for businesses looking to develop relationships with their customers and drive more sales. But how do you know if your email strategies are actually working toward those goals? As with any digital marketing...

Why You Should Invest in Video Advertising

Why You Should Invest in Video Advertising

Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they can also help get your business in front of a wider audience online. Here are seven advantages of...

Instagram Guides: What You Need to Know

Instagram Guides: What You Need to Know

Last spring, Instagram released a new feature called Guides, which gave select accounts a way to create content centered around recommendations and tips for well-being. Since then, Instagram has expanded Guides across the platform, opening them up to all users and...