While posting regularly to your social media channels and interacting with your social media audience are important, so is taking the time to listen. By implementing social listening into your social media marketing strategy, you can positively impact your online...
Take out your phone, open Google, and search "best Italian restaurant." What do you see? The top results usually aren't the best Italian joints in America—and likely aren't part of a massive chain. They're often locally-owned restaurants in your city that are close to...
Thinking about advertising on Google? With billions of people using the search engine every day, it's one of the best ways to reach your target audience online. Formerly known as Google Adwords, Google Ads allows you to communicate with customers looking for specific...
Content marketing is all about knowing your audience. From the ways people look for information in search engine results to how they engage with topics, every aspect of creating content comes back to understanding what your target audience is interested in. But how do...
90% of people using the internet are looking for local businesses, which means you could be missing out on reaching new customers if your small business doesn't have an online presence. But where do you start with getting online? Building a digital presence for a...
When measuring the success of video marketing efforts on YouTube, many marketers will use metrics like views to understand their video content performance. But what's considered a "view" on YouTube? Better yet, how does YouTube count views? Let's take a closer look....
If you're struggling to find topics for a content marketing strategy, understand what your social media audiences are interested in at different points of the year, or determine when the best time to launch a new product is, Pinterest Trends could just provide you...
Video is the top-performing digital content on social media, driving more engagement than any other social posting option. In fact, tweets with video can see up to 10x more engagement. But incorporating video content into your social media marketing strategy isn't as...
Birds are chirping, flowers are blooming, and the weather is getting warmer. That's spring calling! And it also means it's time to tackle spring cleaning! For most people, "spring cleaning" means doing a deep clean of their home. For marketers and businesses with...
Life as we know it has changed a lot over the last couple weeks. With most of the country staying at home and practicing social distancing due to COVID-19, some unique online searches have spiked in volume as a result. What are people searching for online right now?...