Digital Marketing

Your Guide to Using Instagram Shop for Business

Your Guide to Using Instagram Shop for Business

If you're a business owner looking to expand your online shopping experience for customers, setting up Instagram Shop is a great solution! This free tool allows you to create your own online store within the Instagram app, making it easier for customers to find and...

What Are Web Stories on Google?

What Are Web Stories on Google?

Google recently released Google Web Stories, joining a growing number of platforms that offer a story feature for content creation. Google Web Stories work slightly differently than social media stories, but they pose a unique opportunity for brands and businesses to...

Create Better Marketing Emails with These 12 Tips

Create Better Marketing Emails with These 12 Tips

Customers are constantly bombarded with emails, which can make grabbing their attention through email marketing difficult. But it's not impossible! With effective copywriting, a sense of urgency, and good design, your business can entice customers to open your emails,...

YouTube Chapters: What They Are & How to Add Them

YouTube Chapters: What They Are & How to Add Them

YouTube and video content in general continue to play an increasingly prominent role across the digital marketing landscape. Creating quality video content is well worth the effort, but it's also important to know the different tactics that can be used to optimize...

7 Small Business Holiday Marketing Tips

7 Small Business Holiday Marketing Tips

Is your small business getting ready for Black Friday and Cyber Monday? How your business performs during the holiday shopping season can set the tone for the rest of the year and into the new year. With Americans spending more than $465 billion on holiday gifts, you...

The Importance of A/B Testing in Paid Search

The Importance of A/B Testing in Paid Search

A key element of any successful advertising campaign is the ability to make data-driven strategy decisions. If you’re not using proven performance data to inform optimizations, odds are your search campaigns are not running as efficiently and effectively as they could...