From Google algorithm updates to Facebook's rebrand, there was a lot that happened within the digital marketing industry in 2021. With the year coming to an end, we decided to put together a recap highlighting some of the major changes that are important to know when...
Email marketing is one of the best marketing strategies for businesses looking to develop relationships with their customers and drive more sales. But how do you know if your email strategies are actually working toward those goals? As with any digital marketing...
Thinking about running a paid advertising campaign? You should consider investing in paid video advertising. Not only are video ads great for brand awareness, but they can also help get your business in front of a wider audience online. Here are seven advantages of...
Last spring, Instagram released a new feature called Guides, which gave select accounts a way to create content centered around recommendations and tips for well-being. Since then, Instagram has expanded Guides across the platform, opening them up to all users and...
If you're investing in video marketing on YouTube, using end screens is a great way to make sure you're maximizing exposure. Let's dive into how end screens can help your channel and how to use them. What Are YouTube End Screens? How to Add an End Screen on YouTube...
Creating and posting content is vital to your online presence, but putting out new material takes a lot of time and effort. This is where repurposing old content can be helpful. By taking existing blog posts, podcasts, videos, infographics, and other forms of digital...
While TikTok is a newer social media platform compared to others like Facebook, Instagram, and Twitter, it already boasts more than 680 million monthly users. This gives brands and businesses a great opportunity to create advertisements and reach large audiences. If...
The release of iOS 14.5 from Apple introduces the world to App Tracking Transparency, which will affect how consumers receive advertisements across the almost 2 million apps on the App Store—including Facebook. For digital marketers and business owners that rely on...
Not sure how to create good calls-to-action on your website? With these copywriting and web design tips, you can create engaging CTAs that grab attention and drive more conversions on your website! Copywriting Tips for CTAs An easy place to start when improving...
If you're a business owner looking to expand your online shopping experience for customers, setting up Instagram Shop is a great solution! This free tool allows you to create your own online store within the Instagram app, making it easier for customers to find and...