With more than half of B2B marketers using social media as a primary channel for driving revenue, a robust social media marketing strategy has become increasingly essential to the growth and success of your business. Using good B2B social media strategies can help...
Email segmentation groups your email subscribers based on set criteria, allowing you to send relevant, personalized content to the right people at the right time. If done effectively, targeted email marketing campaigns can improve customer retention, boost...
Creating or leveling up your influencer marketing strategy starts with finding the right tools for the job. Whether you need help connecting with the perfect creators in your niche or tracking your influencer marketing campaign performance, these top influencer...
Affiliate marketing is a marketing strategy where a seller pays a third-party to promote and help sell a product or service. With more than 80% of businesses using affiliates, it's an increasingly popular way to build your revenue in 2024. Learn more about this...
Struggling to get customers to convert after they visit your website through digital ads? A retargeting campaign can help your business re-engage those visitors and get them to finish the buyer's journey. Below, we walk you through the basics of retargeting ads and...
In September 2022, Google ceased all previous Smart Shopping and Local ad campaigns and began automatically upgrading to Performance Max (PMax) Campaigns. Learn about PMax features like asset group scheduling, first-party audience insights, and more in this guide!...
If you're running an ad campaign through social media or paid search, it's good to know which metrics are most important for results monitoring. Not only can tracking metrics help you evaluate individual ad performance, but they can also help you stay on target with...
Despite how much time you spend growing your email list and designing the perfect email, there's always a chance your email marketing campaigns might fall short of expectations. Both warm email outreach and cold email outreach can fail for a number of reasons....
Email marketing may seem old-fashioned in the current digital marketing landscape, but it's still a top marketing channel for businesses. Here's why email marketing still matters in 2023 and how it aligns with current digital marketing trends. Why Is Email Marketing...
Google recently announced that Google Business Profile (GBP) will discontinue its Insights component on February 20, 2023 as part of their transition to new Performance metrics. For businesses using GBP to manage local listings in Google, this means the current...