Digital Marketing

Mobile Device Use By the Numbers

Mobile Device Use By the Numbers

A mobile-friendly website is a must, and I'm not just saying that because I design responsive websites. If Google's index split or your own smartphone habits (Are you holding us in your hands?) aren't enough to persuade you, perhaps the who, what, and how of mobile...

​Lights, Camera, Strategy: A Hurrdat Films Spotlight​

​Lights, Camera, Strategy: A Hurrdat Films Spotlight​

When Hurrdat and I were in talks in the summer of 2015 to acquire my production company, Digital Hero Films, what intrigued me the most was the film and video work we were putting into the hands of digital marketers and watching how they used the creative work we...

Is Virtual Reality the Next Best Marketing Tool?

Is Virtual Reality the Next Best Marketing Tool?

“It turns out that the killer application for virtual reality is other human beings. Build a world that people want to inhabit and the inhabitants will come.” Charles Stross, a science fiction and fantasy novelist, describes virtual reality’s draw using an allegory...