A mobile-friendly website is a must, and I'm not just saying that because I design responsive websites. If Google's index split or your own smartphone habits (Are you holding us in your hands?) aren't enough to persuade you, perhaps the who, what, and how of mobile...
Digital Marketing
Lights, Camera, Strategy: A Hurrdat Films Spotlight
When Hurrdat and I were in talks in the summer of 2015 to acquire my production company, Digital Hero Films, what intrigued me the most was the film and video work we were putting into the hands of digital marketers and watching how they used the creative work we...
WordPress Categories & Tags: How to Use Them for Blogging
One of the most common questions we get from WordPress site owners and bloggers looking to optimize their websites is “What are categories and tags, and how do I use them on my blog?”
Is Virtual Reality the Next Best Marketing Tool?
“It turns out that the killer application for virtual reality is other human beings. Build a world that people want to inhabit and the inhabitants will come.” Charles Stross, a science fiction and fantasy novelist, describes virtual reality’s draw using an allegory...
Advantages of a Full-Service Digital Marketing Agency
When a business looks for help with a new or existing digital marketing plan, they usually turn to a traditional marketing agency. But a full-service digital marketing agency is often better.